Edelman Africa

The 2025 Edelman Trust Barometer – South Africa reveals a notable rise in trust across institutions, driven by key developments like the formation of the Government of National Unity (GNU), improved energy stability, and a renewed sense of confidence in both government and business. While this shift signals a positive trajectory, questions remain about whether this momentum can withstand global economic pressures and geopolitical uncertainty. Dive deeper into South Africa’s trust landscape and what it means for leadership, business, and society. Link: https://edl.mn/4ieGnjj #Trustat25 #Trust2025 #TrustBarometer #EdelmanAfrica #AfricaCanLead Edelman Africa

The Edelman Africa Trust Barometer is out in South Africa for 2025. It tells us which institutions citizens trust and I always find it fascinating. Out of 13 surveyed countries that saw changes in government leadership last year, South Africa is one of only two to see a significant, positive shift in trust. “The establishment of the Government of National Unity (GNU), a more stable power supply, and a cautious optimism surrounding the capabilities of government and business is likely the reason for this increase in trust. But it remains to be seen if this upward swing can be maintained in the face of 2025’s global macro-economic and geopolitical challenges,” says Chief Executive Officer at Edelman Africa, Karena Crerar. A few key findings I found interesting: Business remains the most trusted institution in South Africa at 68% followed by NGOs at 63%. Government remains the least trusted institution in South Africa at 36%, an increase of 7% since last year and likely a result of cautious optimism around the GNU. 65% of South Africans say it is becoming harder to tell if news is from a respected media or an individual trying to deceive people. Optimism for the future is dipping - Only 36% say that compared to today, the next generation will be better off, indicating declining optimism for the future. 4 out of 10 South Africans see hostile activism as a viable means to drive change. For the full report: https://lnkd.in/dn3HJy8Q

As we mark the 25th anniversary of the Edelman Trust Barometer, this year’s report uncovers critical shifts in trust dynamics across South Africa. From rising concerns over misinformation to the role of business in driving societal change, these insights are shaping the future of trust in government, media, business, and NGOs. 📥 Click the link to explore the full report and see what these findings mean for South Africa’s future. Link: https://edl.mn/4ieGnjj #Trustat25 #Trust2025 #TrustBarometer #EdelmanAfrica #AfricaCanLead

Join Karena Crerar , CEO of Edelman Africa, on Morning Live with Leanne Manas and Sakina Kamwendo as she unpacks key findings from the newly launched 2025 Edelman Trust Barometer: South Africa. This year’s theme, “Trust and the Crisis of Grievance,” dives into how growing discontent is impacting trust in business, government, media, and civil society across South Africa. Date: 11 April 2025 Time: 07:40 – 08:00 Channel: SABC 2 Don’t miss this essential conversation on trust in South Africa. #Trustat25 #Trust2025 #TrustBarometer #EdelmanAfrica #AfricaCanLead

📢 The wait is over. The 2025 Edelman Trust Barometer: South Africa launches today, April 8th, 2025, at 6 PM SAST. This year’s report explores the theme “Trust and the Crisis of Grievance,” offering critical insights into how rising discontent is influencing trust across business, government, media, and civil society in South Africa. Live updates will be shared during the event on X, and the full report will be made available shortly thereafter. #Trustat25 #Trust2025 #EdelmanAfrica #TrustBarometer #AfricaCanLead Edelman Africa

The countdown is on.   In just a few hours, we’ll be launching the 2025 Edelman Trust Barometer: South Africa Report — exploring Trust and the Crisis of Grievance.   Join us at GIBS Business School (Gordon Institute of Business Science) for an insightful evening as Karena Crerar, CEO of Edelman Africa, presents this year’s findings. The conversation will be moderated by award-winning journalist Mandy Wiener.   Our esteemed panel includes:   Minister Maropene Ramokgopa, Minister in the Presidency   Dr Steven Zwane, Managing Executive: Corporate Citizenship at Absa Group   Refilwe Maluleke, Executive Head of Marketing at Discovery Limited Health and Vitality Health International (Africa)     Together, they'll unpack what the data means for business, government, and society at large.   Interested in attending? Please contact Phumla.Nkosi@edelman.com for more information.   #Trustat25 #Trust2025 #TrustBarometer #EdelmanAfrica #Leadership #TrustInSociety #AfricaCanLead #GIBS

Learn more about how societal expectations are affecting trust in institutions and how you can use these insights to shape impactful reputation and communications programmes.   Should you wish to join us in person, please reach out to Phumla.Nkosi@Edelman.com for more information and a personal invitation to our presentation.   #Trustat25 #Trust2025 #EdelmanAfrica #TrustBarometer #AfricaCanLead Edelman Africa

Public grievance in Kenya is at a tipping point — and trust in institutions is waning. Corazon Sefu Wandimi, Managing Director of Edelman Kenya, unpacks key insights from the 2025 Edelman Trust Barometer — revealing why trust is eroding and what leaders across sectors must do to restore it. Why are so many Kenyans feeling left behind? What role should business play in rebuilding trust and optimism? Read the full article to find out. Download the full report for more insights: https://lnkd.in/di59yBGW #Trust2025 #Trustat2025 #TrustBarometer #AfricaCanLead Edelman Africa

In honor of International Women's Day and Women's History Month, the women of Edelman are sharing the lessons that have shaped them—from the power of mentorship and trusting your instincts to redefining success on their own terms. Innovation, resilience, and taking leaps of faith—whether moving abroad, embracing uncertainty, or creating meaningful change—are all part of their journeys. Follow along as we continue sharing more reflections throughout March. Corazon Sefu Wandimi Angelica Gutierrez David Traci K. Debora Comenalli Murray Louise Hugot

Today, we recognise the significance of Human Rights Day in shaping our society and history, and acknowledge the role that businesses play in driving positive change. This day serves as a reminder to uphold the values of fairness, respect, and unity in everything we do. Together, we can make a meaningful impact in our workplace and beyond.