The document discusses how the Database Utility for SQL Server can help identify consolidation opportunities for SQL Server environments running on 20 or more servers. It presents the value proposition of using the utility to run more SQL instances on fewer servers with higher availability and storage utilization while reducing costs. The document outlines the sales cycle process, from identifying opportunities and doing a proof of concept to closing the sale. It provides examples of cost savings and performance gains customers have achieved by consolidating SQL Server workloads with the Database Utility.