This document discusses best practices for building scalable PHP websites, as demonstrated by ZingMe's architecture. It describes how ZingMe uses a scale-out approach with load balancing, centralized session storage, and an automated code deployment system. The key aspects covered are load balancing with HAProxy, overriding PHP's session handling to use Memcached, and configuring servers identically through version control and scripts. The goal is to gracefully handle increasing traffic by adding commodity servers within 5 minutes while maintaining a consistent environment.