Worst Practices in Corporate Incubation (Workshop Slides)

Dec 4, 20154 likes922 views

The document discusses corporate incubation and acceleration. It describes Stanford's ME310 course where students tackle design challenges for corporations. It discusses moving projects from academic setups to joint development between companies and academic teams. It presents Goodpatch, a UI/UX design company, and their design process which starts with identifying problems and includes collaborative design workshops, continuous prototyping, and developing a Minimal Lovable Product with the goal of ongoing collaboration and product advancement.

Introduce yourself 
 
 
Hello, my name is ________________.  
 
I work at ____________________________, and  
 
my biggest mistake was _________________.
Fantasy company name
Describe  
Your F*** up

Corporate Incubation & Acceleration Summit 2015
Boris Milkowski, 
Managing Director, Goodpatch Berlin 
 
INTRO
4
boris@goodpatch.com 
At Goodpatch since July 2013 
 
 
- Master’s in Media Design, Keio University, Japan 
- CEMS Master’s in International Mgmt,  
University of St.Gallen, Switzerland 
 
Previous companies: 
Deutsche Bank, Puma, Filippa K, Porsche

Corporate Incubation & Acceleration Summit
Stanford’s ME310 
(2011- 2013)
INTRO
5
ME310 is a course where
students from Stanford
University and Leading  
Global Universities tackle
Design Innovation Challenges  
posed by Global Corporations

Corporate Incubation & Acceleration Summit
Stanford’s ME310 
(2011- 2013)
INTRO
6

Corporate Incubation & Acceleration Summit
Stanford’s ME310 
(2011- 2013)
INTRO
7

Corporate Incubation & Acceleration Summit
Stanford’s ME310 
(2011- 2013)
INTRO
8

Corporate Incubation & Acceleration Summit
Academic x Corporate  
Collaboration 
Projects
9
Company
Team
FROM ACADEMIC SETUP TO JOINT DEVELOPMENT

Corporate Incubation & Acceleration Summit
Academic x Corporate  
Collaboration 
Projects
10
Embedded 
Projects
Company
Team
Company
Team
FROM ACADEMIC SETUP TO JOINT DEVELOPMENT

Corporate Incubation & Acceleration Summit
Academic x Corporate  
Collaboration 
Projects
11
Embedded 
Projects
Joint 
development
Company
Team
Company
Team
Product 
Team
Goodpatch
Company
FROM ACADEMIC SETUP TO JOINT DEVELOPMENT

Corporate Incubation & Acceleration Summit
Academic x Corporate  
Collaboration 
Projects
12
Embedded 
Projects
Joint 
development
Company
Team
Company
Team
Product 
Team
Goodpatch
Company
Concept
Research 
Culture
Get  
Shit  
Done
FROM ACADEMIC SETUP TO JOINT DEVELOPMENT

Corporate Incubation & Acceleration Summit 13
X

INTRO
A UI Design Company at heart
INTRO
15
UI Design UX Design Strategic
Design
Development

INTRO
INTRO
16
Goodpatch Berlin
Boris,  
Managing Director
Julia,  
Developer Shoko,  
Interaction Designer
Qiao,  
Developer
Simon,  
Interaction  
Designer
Jan,  
UI Designer
Not in picture: Andi, UI Designer / Naijo, UI Designer

INTRO
Team at 4 years anniversary on Sep 1, 2015
INTRO
17
Goodpatch Tokyo
INTRO

Worst Practices in Corporate Incubation (Workshop Slides)

Form Teams of 4.  
 
Come up with a name for your  
Incubator.
Workshop

1
List everything we can do  
to achieve the  
WORST RESULT IMAGINABLE 
of corporate incubation. 
 
Be inventive!

List everything we can do  
to achieve the  
WORST RESULT IMAGINABLE 
of corporate incubation. 
 
Be inventive!
10 mins

List everything we can do  
to achieve the  
WORST RESULT IMAGINABLE 
of corporate incubation. 
 
Be inventive!
Share

2
Which of the items on our list
are we ALREADY DOING, in
same form or another? 
What is the impact? (Pick one) 
 
Be brutal!

10 minsWhich of the items on our list are
we ALREADY DOING, in same form
or another? 
What is the impact? 
 
Be brutal!

3
What can you and I do to stop
STOP THIS UNWANTED
PRACTICE? 
What is the first step?  
Who else is needed? 
 
Be specific!

10 minsWhat can you and I do to stop
STOP THIS UNWANTED PRACTICE? 
What is the first step?  
Who else is needed? 
 
Be specific!

ShareWhat can you and I do to stop
STOP THIS UNWANTED PRACTICE? 
What is the first step?  
Who else is needed? 
 
Be specific!

GOODPATCH DESIGN PROCESS
GOODPATCH DESIGN PROCESS
OVERVIEW
29
GOODPATCHDESIGNPROCESS
It all starts with identifying Problems Worth Solving, followed by a
team building with the client in the form of a collaborative design
kickoff workshop.
Through continuous prototyping, we develop the Minimal Lovable
Product (MLP) – an initial version of the product that a small number
of users love.
Good software is never done. We imagine our client relationship to
extend beyond the first launch, as we continue to collaborate on
developing the product vision and growth.
GOOD
PRODUCTS
GOOD
PROTOTYPES
GOOD
PEOPLE
GOOD
PROBLEMS
REFINEMENT
NEW
DISCOVERY
NEW
IMPLEMENTATION
PRODUCT
ADVANCEMENT
CLIENT BRIEF &
CREATIVE SCOPE
DESIGN
KICKOFF
TEAM
BUILDING
IDEATION
DISCOVERY IMPLEMENTATION DELIVERY: MLP
(MINIMAL LOVABLE PRODUCT)
REVIEW
REVIEW REVIEW
2ND RELEASEUSER
FEEDBACK
1ST RELEASE
REVIEW
REVIEW REVIEW
USER
FEEDBACK
REFINEMENT
NEW
DISCOVERY
REVIEW
REVIEW
Overview

The document describes an agenda for a presentation on prototyping and design research. The presentation will include an introduction to Goodpatch, a discussion of prototyping at Stanford University, breakout groups to brainstorm design topics, a challenge to build low-fidelity prototypes, and time to share and test prototypes. The goal is for attendees to learn best practices for prototyping and receive feedback on their prototype ideas.

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