This document proposes using web data provenance for automated quality assessment. It defines provenance as information about the origin and processing of data. The goal is to develop methods to automatically assess quality criteria like timeliness. It outlines a general provenance-based assessment approach involving generating a provenance graph, annotating it with impact values representing how provenance elements influence quality, and calculating a quality score with an assessment function. As an example, it shows how the approach could be applied to assess the timeliness of sensor measurements based on their provenance.