SlideShare a Scribd company logo
ThatJeffSmith and DBAKevlar, (aka Jeff Smith and Kellyn Pot’Vin
Gorman of Oracle)
You Do ‘Oracle Stuff’
 Does Twitter have anything to offer me?
YES!!YES!!
Oracle Professionals are Here
 Developers
 DBAs
 Product Managers
 ACEs
 Students
 n00bs
 Everybody!
Some Oracle Folks…
 (Ask) Tom Kyte
 Bryn Llewellyn
 Kris Rice
 Joel Kallman
 Steven Feuerstein
 Maria Colgan
 Pete Sharman
 Patrick Wheeler
People whoPeople who
can helpcan help
you!you!
Why Social Media is Important
 Develop a Professional Network
 Relationships
 Stay Connected
 Share & Contribute
 Create & Manage Online Persona
 “Your network is your NET WORTH”
- -- smart person 2008?
Success Stories/Examples?
 Jobs & careers took to next level via Twitter
 Solve real problems OR Help real people
 People ‘know’ us before they meet us IRL –
easier to get accepted to speak at
conferences/meetings
Suggested Best Practices
 Decide type of social media presence/online
persona you want to present.
 But be authentic, find your ‘voice’
 Separate personal and professional
 Know what’s appropriate for each network
 Privacy settings for personal as appropriate
Branding is Important
RecognitionRecognition
ValueValue
So Don’t Be the Egg!
 Don’t tie yourself to a brand or tech
 Be your OWN brand, e.g. DBAKevlar
Bio
 Give people a REASON to follow you
 Include a LINK
1. About.Me
2. LinkedIn
3. Blog/Website
Women and Social Media
 Use privacy settings to protect personal accounts/profiles.
 Mute anyone who provides only negative commentary to
social media feeds.
 Block anyone IMMEDIATELY who makes you
uncomfortable or threatens.
 Report anyone who is abusive, but do NOT reply or
respond to them .
Your social media presence is not online for others to abuse.
Tweeting
How Often Should I Tweet?
 How often do you have something
interesting to say or share?
 It’s Ok to have fun
 Don’t force it
 Probably > 1-2x a day
< 100x a day
Can I Mix Biz & Pleasure?
 All work makes Jeff a dull boy
 Only tweeting ‘work stuff’ might be safer,
but it’s wouldn’t be authentic – for me
 Make it easy for followers to decide if
they like you or not 
What to Tweet?
 Don’t try too hard
 Just jump into a
conversation – it’s how
Twitter works
 Use Hashtags – people
search/filter #Oracle
#SQLDev #OracleHelp
I HAVE TO TWEET FOR WORK
 You probably won’t be very good at it
 Empower your outgoing and SOCIAL
people to represent your organization
 Being on social won’t make you social –
or valuable.
Don’t Worry about Followers
 Especially if you don’t tweet very much!
 Worry more about following people that
make you:
Laugh
Better at your job
Smarter
Happy
Who Do I Follow?
 I made you a list!
 181 folks or so who are active and
associated with Oracle
What Twitter App?
 Twitter.com works just fine for most
 I like YoruFukurou (Macs Only)
Google translates
Fun to say!
Not Just Twitter!
 Stack Exchange
 Quora
 Reddit
 OTN Communities/Forums
 We are out there – listening, helping
Don’t forget your shirt/hat
We Don’t Speak on Behalf of Oracle
My blogs and on-line content come from
me, and only me. I am not an official
spokesperson for my employer, Oracle
Corp, nor do I speak on behalf of
Oracle.
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If You Oracle Then You Should Twitter Too

  • 1. ThatJeffSmith and DBAKevlar, (aka Jeff Smith and Kellyn Pot’Vin Gorman of Oracle)
  • 2. You Do ‘Oracle Stuff’  Does Twitter have anything to offer me? YES!!YES!!
  • 3. Oracle Professionals are Here  Developers  DBAs  Product Managers  ACEs  Students  n00bs  Everybody!
  • 4. Some Oracle Folks…  (Ask) Tom Kyte  Bryn Llewellyn  Kris Rice  Joel Kallman  Steven Feuerstein  Maria Colgan  Pete Sharman  Patrick Wheeler People whoPeople who can helpcan help you!you!
  • 5. Why Social Media is Important  Develop a Professional Network  Relationships  Stay Connected  Share & Contribute  Create & Manage Online Persona  “Your network is your NET WORTH” - -- smart person 2008?
  • 6. Success Stories/Examples?  Jobs & careers took to next level via Twitter  Solve real problems OR Help real people  People ‘know’ us before they meet us IRL – easier to get accepted to speak at conferences/meetings
  • 7. Suggested Best Practices  Decide type of social media presence/online persona you want to present.  But be authentic, find your ‘voice’  Separate personal and professional  Know what’s appropriate for each network  Privacy settings for personal as appropriate
  • 9. So Don’t Be the Egg!  Don’t tie yourself to a brand or tech  Be your OWN brand, e.g. DBAKevlar
  • 10. Bio  Give people a REASON to follow you  Include a LINK 1. About.Me 2. LinkedIn 3. Blog/Website
  • 11. Women and Social Media  Use privacy settings to protect personal accounts/profiles.  Mute anyone who provides only negative commentary to social media feeds.  Block anyone IMMEDIATELY who makes you uncomfortable or threatens.  Report anyone who is abusive, but do NOT reply or respond to them . Your social media presence is not online for others to abuse.
  • 13. How Often Should I Tweet?  How often do you have something interesting to say or share?  It’s Ok to have fun  Don’t force it  Probably > 1-2x a day < 100x a day
  • 14. Can I Mix Biz & Pleasure?  All work makes Jeff a dull boy  Only tweeting ‘work stuff’ might be safer, but it’s wouldn’t be authentic – for me  Make it easy for followers to decide if they like you or not 
  • 15. What to Tweet?  Don’t try too hard  Just jump into a conversation – it’s how Twitter works  Use Hashtags – people search/filter #Oracle #SQLDev #OracleHelp
  • 16. I HAVE TO TWEET FOR WORK  You probably won’t be very good at it  Empower your outgoing and SOCIAL people to represent your organization  Being on social won’t make you social – or valuable.
  • 17. Don’t Worry about Followers  Especially if you don’t tweet very much!  Worry more about following people that make you: Laugh Better at your job Smarter Happy
  • 18. Who Do I Follow?  I made you a list!  181 folks or so who are active and associated with Oracle
  • 19. What Twitter App?  Twitter.com works just fine for most  I like YoruFukurou (Macs Only) Google translates Fun to say!
  • 20. Not Just Twitter!  Stack Exchange  Quora  Reddit  OTN Communities/Forums  We are out there – listening, helping
  • 21. Don’t forget your shirt/hat
  • 22. We Don’t Speak on Behalf of Oracle My blogs and on-line content come from me, and only me. I am not an official spokesperson for my employer, Oracle Corp, nor do I speak on behalf of Oracle.
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