1. The document discusses using a serverless architecture to build a reservation itinerary application for a hospitality group managing 7500 properties worldwide.
2. Key parts of the serverless solution include using AWS Lambda, Kinesis, DynamoDB, API Gateway and other services to process reservation data from multiple sources and expose APIs for mobile and web clients.
3. Challenges in the serverless implementation included unpredictable logging in CloudWatch, performance issues with Java SDK and DOM parsers, and ensuring data consistency when storing logs in DynamoDB. These were addressed through alternative approaches.