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Real-Time Data Integration
Best Practices and
Architectures
Real-time
Data Quality
Missed
Opportunities
Lower
Customer
Service Levels
The Need for Timely Information
2
Customers
Indirect Sales Channel
Sales & Marketing
Enterprise
Product Designers
Enterprise
Information System
Retail Stores
Call Center
Increased
Costs
Market Share
Erosion
Increased
Exposure to
Risk
RT Data
Warehouse
Data
Synchronization
Operational
Data Hub
Data
Warehouse
Operational
Data Hub
3
Applications created in 2012 using traditional
architecture models will be an IT-constraining
legacy by 2016
The leading business applications of 2016
are designed today using Nexus-enabled
application architecture principles
Changing Perspectives on Data
• It is no longer sufficient to view
information “after the fact”.
• Business demands information sooner,
with more accuracy, in order to meet
competitive and regulatory demands.
• Business needs to respond to “threats”
and “opportunities sooner.
• Reduce decision latency.
• Proactive Alerts and Notifications
4
What does “Real-Time” mean to you?
5
Days
Performance Management
Sales by Business Unit
Hour
Inventory Management
Compliance
Minutes
Order Confirmation
Operational Metrics Second
Straight-through Processing
Call-center Analytics
Point-of-entry Applications
Instantaneous
Securities Exchange
Operational Data Integration
Analytical Data Integration
Application 2
Traditional Integration
6
Application 1
Application
Logic
Data
Application
Logic
Data
Application 3
Application
Logic
Data
Custom Extracts and Interfaces
Query/pull
Interfaces Interfaces
Query/pull
“Siloed” Applications, Embedded Interfaces and Transformation
Interfaces
Traditional Integration: Result…
7
Critical Considerations
• Complexity of source and targets.
• Data formats.
• Level of quality.
• Availability of source/target interfaces.
• Volume, velocity; and variety.
• Delivery requirements.
• Real-time, near real-time, batch/scheduled.
• Loose coupling/reusability.
• Performance/Availability.
8
Real-time Data Integration Patterns
• Transactional Data Processing
• Data Replication
• Data Integration Hub (DIH)
• Event Driven Architecture (EDA)
9
Applications Processes BI Tools Portals Web Services
Batch Trickle Feed Real Time
Applications Databases Messages Flat Files XML Unstructured
Data
Mainframe
Data Consumers
Data Sources
Operational Data (Field Devices, Applications, etc.)
Location
Context
(GIS)
BI, DW,
Other Targets
Event Based
Applications
Communication “Cloud”
Data Receipt / Transformation & Mapping
Real Time Event Transport / Delivery
Event Processing
Real Time Web Content Delivery
IDRPWC/
PX
Source
Applications/
Technologies
Interaction management
(Publications & subscriptions)
Data Governance
Persistence
Hub
Management
Archiving
Delivery &
Schedule
Catalog
Service
Data & Event
Monitoring
Validation &
Quality Rules
On-boarding
Monitoring &
Auditing
Data
Transformation
& Enrichment
Cloud
App (HR)
POS App
CRM
Planning
Master Data
Data
Warehouse
Big Data
(Analytics)
Finance
Transactional Data Processing
10
1
Operational BI & Real-Time DW
Provide freshest information to business
w/o impact, off-load reporting, & do high
volume updates (ODS/OLTP/DW/Appliance)
2
Operational (Sync)
Ensure all users are seeing the same,
trusted, up-to-date data that is synchronized
across the organization.
Transactional/Production
Applications
Merge/Apply,
Reports & Queries
Source System Target Systems
ODS/OLTP/
DW/Appliance
Transactional
Applications
Merge/Apply,
Reports & Queries
Source System Target Systems
ODS/OLTP/DW
Transactional Data Processing
11
EXTRACT
SERVER
MANAGER
SERVER
MANAGER
http://
APPLY
Console
Source System Target System
SQL Apply
Merge Apply
Audit Apply
Intermediate Files
Committed
Checkpoint
Checkpoint
High Speed
Extraction
High Speed
Parallel Apply
JMS*
In-Memory Cache Synchronization
12
Cache Node
Cache Node
Cache Node
Data
Sources
Real Time
Data
Replication
In Memory
Grid
Consuming
Applications
Data Integration Hub
13
Data
Integration
Hub
(Publish/
Subscribe)
Define Topic
Define
Publishers
(Connection
properties,
Mode,
Frequency)
Define
Transformation
and validation
rules
Define
Security &
Access
Policies
Define
Subscribers
(Connection
properties,
Mode,
Frequency)
Deploy
(Instantiate
persistence
and data
integration
flows)
Monitor,
Govern, Alert
& Audit
Cloud
App (HR)
POS
App
CRM
Planning
Master
Data
Data
Warehouse
Big Data
(Analytics)
Finance
Data Integration Hub
14
Pub.Identification
DataQualityFirewall
State logging, Error handling
XMLNormalization
Sub.Transformation
Sync-upControl
Sub.Identification
Sub.Delivery
Sub.
Acknowledgement
Command Interface
Monitor and Alert Interface
Transfer
Interface
Applications Applications
Transfer
Interface
Enterprise
Scheduler
Enterprise
Monitor
File
Manager
Connector Connector
Prompt:$ SNMP
Prompt:$
Event Driven Architecture
• An architecture in which the activity is driven by changes
in state within an environment.
• Events drive the execution of logic.
15
EventSources(Producers)
DetectedSituations(Consumers)
Integration/Direct
Integration/Direct
Pre-
Process
Process
Post-
Process
Patterns
Alerts
Event Streams
Actions
Devices
Systems
Applications
People
Sample EDA Reference Architecture
16
Operational Data (Field Devices, Applications, etc.)
Location
Context
(GIS)
BI, DW,
Other Targets
Event Based
Applications
Connectivity & Data Replication
Transformation & Mapping
Real Time Delivery
Event Processing
Real Time Web Content Delivery
Event Enablement and Transformation
17
• Event-enable and collect events from underlying systems
and applications.
• Data Replication
• PowerExchange/PowerCenter
• Transform events to normalized format for downstream
processing.
• B2B Data Transformation
• Enrich events as needed.
Transformation & Mapping
Connectivity & Data Replication
Event Transport
18
• Deliver transformed events to downstream applications,
systems, and event processors.
• Ultra Messaging
• Dynamic Routing
• Parallel Persistence
• Guarantees delivery, and decouples event producers from
event consumers.
Real Time Delivery
Event Rules and Delivery
19
• Processes events, applies user/business defined rules,
and generates responses.
• RulePoint
• Rules may be applied across events and over time/space.
• Alerts/notifications may be sent to BI environments, web
applications, etc.
Real Time Web Content Delivery
Event Processing
Architectural Implications
20
Information and
Data Architecture
Application
Architecture and
Development
Infrastructure
Architecture
• Shift to modeling events as enterprise assets. Incorporate
the processing of immediate, individual events.
• Deliver quality data as it is needed by the business.
• Complement existing SOA strategies with event
driven applications.
• Move to a single environment that supports different
integration delivery models.
• Shift from centralized, database-centric client-server
applications to distributed systems.
• Deploy infrastructure that can support data delivery over
different latencies.
Summary
• Augment traditional integration solutions with real-time
data integration to:
• Reduce decision latency.
• Improve decision making and responsiveness.
• Increase visibility.
• Build upon the principles of SOA and an event-driven
architecture (EDA).
• Informatica provides the capabilities for adding real-time
data integration to your environment.
21
22
1
2
3
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Potential at Work Communities.
Visit the kiosk.
Get a PowerCenter Express demo!
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Real time data integration best practices and architecture

  • 1. Real-Time Data Integration Best Practices and Architectures
  • 2. Real-time Data Quality Missed Opportunities Lower Customer Service Levels The Need for Timely Information 2 Customers Indirect Sales Channel Sales & Marketing Enterprise Product Designers Enterprise Information System Retail Stores Call Center Increased Costs Market Share Erosion Increased Exposure to Risk RT Data Warehouse Data Synchronization Operational Data Hub Data Warehouse Operational Data Hub
  • 3. 3 Applications created in 2012 using traditional architecture models will be an IT-constraining legacy by 2016 The leading business applications of 2016 are designed today using Nexus-enabled application architecture principles
  • 4. Changing Perspectives on Data • It is no longer sufficient to view information “after the fact”. • Business demands information sooner, with more accuracy, in order to meet competitive and regulatory demands. • Business needs to respond to “threats” and “opportunities sooner. • Reduce decision latency. • Proactive Alerts and Notifications 4
  • 5. What does “Real-Time” mean to you? 5 Days Performance Management Sales by Business Unit Hour Inventory Management Compliance Minutes Order Confirmation Operational Metrics Second Straight-through Processing Call-center Analytics Point-of-entry Applications Instantaneous Securities Exchange Operational Data Integration Analytical Data Integration
  • 6. Application 2 Traditional Integration 6 Application 1 Application Logic Data Application Logic Data Application 3 Application Logic Data Custom Extracts and Interfaces Query/pull Interfaces Interfaces Query/pull “Siloed” Applications, Embedded Interfaces and Transformation Interfaces
  • 8. Critical Considerations • Complexity of source and targets. • Data formats. • Level of quality. • Availability of source/target interfaces. • Volume, velocity; and variety. • Delivery requirements. • Real-time, near real-time, batch/scheduled. • Loose coupling/reusability. • Performance/Availability. 8
  • 9. Real-time Data Integration Patterns • Transactional Data Processing • Data Replication • Data Integration Hub (DIH) • Event Driven Architecture (EDA) 9 Applications Processes BI Tools Portals Web Services Batch Trickle Feed Real Time Applications Databases Messages Flat Files XML Unstructured Data Mainframe Data Consumers Data Sources Operational Data (Field Devices, Applications, etc.) Location Context (GIS) BI, DW, Other Targets Event Based Applications Communication “Cloud” Data Receipt / Transformation & Mapping Real Time Event Transport / Delivery Event Processing Real Time Web Content Delivery IDRPWC/ PX Source Applications/ Technologies Interaction management (Publications & subscriptions) Data Governance Persistence Hub Management Archiving Delivery & Schedule Catalog Service Data & Event Monitoring Validation & Quality Rules On-boarding Monitoring & Auditing Data Transformation & Enrichment Cloud App (HR) POS App CRM Planning Master Data Data Warehouse Big Data (Analytics) Finance
  • 10. Transactional Data Processing 10 1 Operational BI & Real-Time DW Provide freshest information to business w/o impact, off-load reporting, & do high volume updates (ODS/OLTP/DW/Appliance) 2 Operational (Sync) Ensure all users are seeing the same, trusted, up-to-date data that is synchronized across the organization. Transactional/Production Applications Merge/Apply, Reports & Queries Source System Target Systems ODS/OLTP/ DW/Appliance Transactional Applications Merge/Apply, Reports & Queries Source System Target Systems ODS/OLTP/DW
  • 11. Transactional Data Processing 11 EXTRACT SERVER MANAGER SERVER MANAGER http:// APPLY Console Source System Target System SQL Apply Merge Apply Audit Apply Intermediate Files Committed Checkpoint Checkpoint High Speed Extraction High Speed Parallel Apply JMS*
  • 12. In-Memory Cache Synchronization 12 Cache Node Cache Node Cache Node Data Sources Real Time Data Replication In Memory Grid Consuming Applications
  • 13. Data Integration Hub 13 Data Integration Hub (Publish/ Subscribe) Define Topic Define Publishers (Connection properties, Mode, Frequency) Define Transformation and validation rules Define Security & Access Policies Define Subscribers (Connection properties, Mode, Frequency) Deploy (Instantiate persistence and data integration flows) Monitor, Govern, Alert & Audit Cloud App (HR) POS App CRM Planning Master Data Data Warehouse Big Data (Analytics) Finance
  • 14. Data Integration Hub 14 Pub.Identification DataQualityFirewall State logging, Error handling XMLNormalization Sub.Transformation Sync-upControl Sub.Identification Sub.Delivery Sub. Acknowledgement Command Interface Monitor and Alert Interface Transfer Interface Applications Applications Transfer Interface Enterprise Scheduler Enterprise Monitor File Manager Connector Connector Prompt:$ SNMP Prompt:$
  • 15. Event Driven Architecture • An architecture in which the activity is driven by changes in state within an environment. • Events drive the execution of logic. 15 EventSources(Producers) DetectedSituations(Consumers) Integration/Direct Integration/Direct Pre- Process Process Post- Process Patterns Alerts Event Streams Actions Devices Systems Applications People
  • 16. Sample EDA Reference Architecture 16 Operational Data (Field Devices, Applications, etc.) Location Context (GIS) BI, DW, Other Targets Event Based Applications Connectivity & Data Replication Transformation & Mapping Real Time Delivery Event Processing Real Time Web Content Delivery
  • 17. Event Enablement and Transformation 17 • Event-enable and collect events from underlying systems and applications. • Data Replication • PowerExchange/PowerCenter • Transform events to normalized format for downstream processing. • B2B Data Transformation • Enrich events as needed. Transformation & Mapping Connectivity & Data Replication
  • 18. Event Transport 18 • Deliver transformed events to downstream applications, systems, and event processors. • Ultra Messaging • Dynamic Routing • Parallel Persistence • Guarantees delivery, and decouples event producers from event consumers. Real Time Delivery
  • 19. Event Rules and Delivery 19 • Processes events, applies user/business defined rules, and generates responses. • RulePoint • Rules may be applied across events and over time/space. • Alerts/notifications may be sent to BI environments, web applications, etc. Real Time Web Content Delivery Event Processing
  • 20. Architectural Implications 20 Information and Data Architecture Application Architecture and Development Infrastructure Architecture • Shift to modeling events as enterprise assets. Incorporate the processing of immediate, individual events. • Deliver quality data as it is needed by the business. • Complement existing SOA strategies with event driven applications. • Move to a single environment that supports different integration delivery models. • Shift from centralized, database-centric client-server applications to distributed systems. • Deploy infrastructure that can support data delivery over different latencies.
  • 21. Summary • Augment traditional integration solutions with real-time data integration to: • Reduce decision latency. • Improve decision making and responsiveness. • Increase visibility. • Build upon the principles of SOA and an event-driven architecture (EDA). • Informatica provides the capabilities for adding real-time data integration to your environment. 21
  • 22. 22 1 2 3 Join our exclusive Potential at Work Communities. Visit the kiosk. Get a PowerCenter Express demo! Visit the Pavilion kiosk. Tell us what you think. Click on Evaluations in the IW13 Mobile App.

Editor's Notes

  • #7: Growth and acquisitions often result in a series of “siloed” applications. As more data is needed, it is pulled from other sources via additional interfaces, extracts, and batch processes.
  • #15: One Approach, One Platform for Application Data Exchanges. In-Process Data Certification. Supports any style of integration. Batch/Bulk orientation (File, RDBMS, Applications) Message orientation (JMS and other MOM) Service Orientation (Web Services) Manage any hand shake pattern. Point 2 Point, Pub/Sub, Request/Response, Event based, Push, Pull, Any integration latency. Batch, Near RT and RT Any format/conversion. Proprietary, native, industry standards. Office Documents Administration. End to end Traceability Error management Declarative configuration
  • #23: Did you hear about our exclusive new Potential at Work Communities? When you join, you’ll get access to strategic insights and best practices to help you in your role today and your career ahead. They focus on the power and potential of information and will transform the way you think about the role of data in today’s world. Visit our Potential at Work Kiosk in the Pavilion or visit www.informatica.com/potential-at-work And don’t forget, as an IW13 attendee you will be receiving an email with a link to your free download of PowerCenter Express, our new entry-level data integration product. But in the meantime, why not get yourself a demo by visiting the PowerCenter Express Kiosk in the Pavilion. It would mean a lot to me if you shared your feedback about this session. Please take out your mobile app right now. Click on evaluations. There are three short questions. It should take you less than 2 minutes to complete. Thank you.
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