My sql open source database in 2004

Aug 2, 20102 likes2,313 views

This is presentation on Case Study - MySQL Open Source Database in 2004 presented to prof.Charanpreet Singh. Prepared By- Jayesh Baldania, Rinki Kumari, Drupad Parmar At Praxis Business School- Kolkata, Under Information Technology Management course.

MySQL
Case Study - MySQL Open Source
Database in 2004

Presented By:-
TechWizards
(Praxis Business School)
Drupad Parmar
Jayesh Baldania
Rinki Kumari

Agenda
 Company History

 MySQL’s Business Model

 MySQL in the marketplace

 Major Competitors

 SAP & MySQL Alliance

 SWOT Analysis

 The Way Forward

 Our Recommendation

Company History
 In 1995, MySQL AB was founded

 In 1996, first version of MySQL was released

 MySQL is an RDBMS

 In 2001, Marten Mickos was appointed as the CEO

 In 2008, MySQL AB became subsidiary of Sun
Microsystems

 In 2009, Sun Microsystems has been acquired by
Oracle Corporation

MySQL in the Marketplace
 Utilized its Open Source Status

 Extended press coverage

 Adopted dual licensing policy

 Made good-enough product available at low price

MySQL in the Marketplace cont…

 Targeted market segments

 Web application developers

 Small start-ups

 Small & medium enterprises etc

 Promoted commoditization

 Database - an undifferentiated market

 Price - criteria for product selection

Customers don’t need anymore features. If you need all the features, feel free to pay & use
them. If you don’t need all the features, see what savings you can make ~Marten Meckos

Major Competitors

Technically, in terms of capabilities MySQL is a decade or more behind Oracle
~ Ken Jacobs, Oracle’s VP of product category

SAP & MySQL Alliance
 MySQL joined hands with SAP AG, a German company & world’s
largest vendor of ERP software in June 2003
 Purpose - to develop next-generation open source database for
large commercial applications
 MySQL’s soft wares were developed according to SAP client’s
needs
 SAP provided support & service infrastructure to MySQL, best
suited for large corporations
 Symbiotic alliance

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Our pre-recorded webinar 'Company Valuation: The data and stories emerging from the last 3 months of UK valuations' is now available to watch on demand. Alongside the webinar, we also discuss international tariffs and their impact on business models in more detail. Understanding the quarterly trends of valuation multiples across the market is vital when making any strategic decision for the long-term future of your business, whether planning a future sale, M&A, identifying growth opportunities to maximise valuation or even for tax reporting purposes. With substantial experience valuing SME businesses in a variety of sectors, the Strategic Corporate Finance team at Price Bailey provide an in-depth quarterly valuation webinar using the very latest market data, in partnership with MarkToMarket, to analyse UK M&A transaction multiples, evaluate interesting trends across various sectors and review the sentiment towards valuation multiples. This session provides an update as to the latest valuation data in the UK. Simon, Chand and Eleanor also sit down to discuss the recent updates to international tariffs and how from their experience, they are seeing businesses adapt their business models in relation to these changes.

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The influencer landscape in BPO has fragmented, creating both challenges and opportunities. Buyers are forming opinions earlier in their journey, making influencer perceptions critical. Use cases and concrete ROI models are increasingly important. A strategic approach to influencer relations directly impacts business outcomes. I recommend three immediate next steps: Conduct an influencer audit, identify gaps in your current approach, and develop a prioritized plan focusing on your most critical influencers. Thank you for your attention, and I'd be happy to take your questions."

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Discover How to Transform Your Marketing with AI 🚀 We reveal how AI is reshaping the world of marketing—from unlocking deep customer insights to driving performance through automation. Whether you're new to AI in marketing or looking to stay ahead of the curve, this is your roadmap to success. 🔍 What You'll Learn * How AI revolutionizes data analysis and enhances customer targeting. * Real-world examples of AI-powered marketing campaigns that delivered results. * The best AI tools for marketers to streamline workflows and boost ROI. * Actionable tips to implement AI in your marketing strategy today. * Emerging trends that define the future of marketing automation and personalization. 📢 Liked what you saw? Give the video a thumbs up, leave your thoughts in the comments, and subscribe for more practical insights into AI, marketing automation, and data-driven growth strategies.

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Greetings, It is our pleasure to share with you our latest energy news from NewBase 08 May 2025 Energy News issue - 1786 by Khaled Al Awadi Regards Founder & Senior Editor - NewBase Energy Khaled M Al Awadi, Energy Consultant MS & BS Mechanical Engineering (HON), USAGreetings, It is our pleasure to share with you our latest energy news from NewBase 08 May 2025 Energy News issue - 1786 by Khaled Al Awadi Regards Founder & Senior Editor - NewBase Energy Khaled M Al Awadi, Energy Consultant MS & BS Mechanical Engineering (HON), USAGreetings, It is our pleasure to share with you our latest energy news from NewBase 08 May 2025 Energy News issue - 1786 by Khaled Al Awadi Regards Founder & Senior Editor - NewBase Energy Khaled M Al Awadi, Energy Consultant MS & BS Mechanical Engineering (HON), USAGreetings, It is our pleasure to share with you our latest energy news from NewBase 08 May 2025 Energy News issue - 1786 by Khaled Al Awadi Regards Founder & Senior Editor - NewBase Energy Khaled M Al Awadi, Energy Consultant MS & BS Mechanical Engineering (HON), USA

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