The document discusses linear regression and its applications. It begins with defining data mining and business analytics. It then outlines the stages of analytics and data mining processes. Linear regression is introduced as a supervised machine learning algorithm that models the relationship between a scalar dependent variable and one or more explanatory variables. Linear regression can be used for prediction and forecasting based on fitting a model to observed data. An example case study is given of using linear regression to analyze computer price data and predict the price of a new computer configuration based on factors like CPU speed, hard drive size, RAM, etc.