(1) Big Data refers to the large volumes of various types of data that are constantly being generated from numerous sources; (2) Analyzing big data can provide valuable insights and opportunities, but traditional systems are limited in their ability to process large, diverse datasets; (3) IBM offers a big data platform that can integrate, manage, and analyze petabytes of data from many sources using technologies like Hadoop and stream computing. The platform allows organizations to gain insights from all available data in real-time.