How to Crowdsource Product Feedback
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This presentation is intended to show how to crowdsource product feedback if you are building a new product for which there are no customers, or analyst reports or statics available.
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- 1. How to Crowdsource Product Feedback
- 2. Who is Pushpa Ithal? Product Manager Engineer Entrepreneur (Advo.Ninja) Social Media fan SVPMA volunteer over 5 years Who is Jeff Schaffzin? Product Marketer Engineer and Data geek Entrepreneur (Advo.Ninja, Genysys Group) Go-to-market SME Volunteer and startup advisor
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- 5. What if you don’t have any of these?
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- 7. Social Media Leverage Brand Advocates for Short Posts Sample Posts • I think current chatbots are annoying, what do you think? • Does AI need a makeover? • What % of your traffic is IPV6? Ours is about 8%.
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- 9. Twitter and Quora Twitter Short posts Hashtag every request for tracking #designthinking #productdevelopment Quora Interests Information Security Social Media Marketing Software-as-a-Service Product Management
- 10. Blogs Long posts and Blogs Long posts and Blogs • LinkedIn • Techcrunch • Hackernews • CNET • Mashable • Tech Meme • Huffingtonpost
- 11. Surveys 2. Survey Distribution ◦ Send to friends ◦ Post on relevant social groups ◦ Paid SurveyMonkey Service 1. Survey Creation
- 12. Competitive Intelligence • Resources • Amazon • Angie’s List • Yelp • CNET • Mashable • Product Hunt • Consumer Reports • Better Business Bureau
- 13. Reviews
- 14. Experts and Influencers Idea Box Idea Manager (Rally), Spigit, OpenIdeo Employee Feedback
- 15. Recap Use free resources Find experts Utilize existing content BUILD GREAT PRODUCTS!
- 16. Q&A
Editor's Notes
- #12: When you start your startup idea – you go to friends in similar business and talk to them. Scale it further by actually writing a short survey – go look at all the tips of writing survey (I am not going to cover that today) before writing a survey. Keep it short, remove any logos to keep IP away from it. Say it something like I am working on a project to get feedback.
- #15: I have used Idea manager from Rally. It shows all the requests from customers, ideas from all employees. Through pizza lunches where everyone in the room says yes or no and brings a valid evidence behind their answer.