Generating insights in a hyperconnected and data riven world
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The document discusses how data and analytics have become a new source of competitive advantage. It notes that the C-suite is demanding more business results from insights like customer growth, revenue growth, and share growth. However, research teams often struggle to deliver real-time data and insights, provide a future view, and increase business impact due to limited delivery systems, data silos, and a tactical mindset. The document outlines seven critical steps for research teams, which include cultivating a growth mindset, observing rather than just asking, synthesizing data, democratizing data access, disaggregating the value chain, evolving industry business models, and rethinking skill sets to focus more on business outcomes and consultancy.
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- 1. Generating Insights in a Hyperconnected and Data-Driven World Kumar Mehta, PhD Reed Cundiff
- 2. Data and Analytics are the new source of competitive advantage Data/AnalyticsCost/Process Until 1990s Technology 2010 Onwards
- 3. Crossroads: Reinvention or Irrelevance?
- 4. The C-suite Demands Business Results Customer growth Revenue growth Share growth
- 5. Consult on Business Issues C-suite looks to research to… Why its difficult to deliver: Deliver Real-time Data & Insights Provide a Future View Generate a 360 View Increase Business Impact Insufficient Delivery Systems Researchese Limited Predictive Analytics Data Silos, Limited Synthesis Tactical Mindset
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- 15. Thank you!