Discover BigQuery ML, build your own CREATE MODEL statement

With BigQuery ML, you can build machine learning models without leaving the database environment and training it on massive datasets. In this demo session we are going to demonstrate common marketing Machine Learning use cases of how to build, train, eval, and predict, your own scalable machine learning models using SQL language in Google BigQuery and to address the following use cases: - Customer Segmentation + Product cross sale recommendation - Conversion/Purchase prediction - Inference with other in-built >20 models The audience will get first-hand experience with how to write CREATE MODEL sql syntax to build machine learning models such as: - Multiclass logistic regression for classification - K-means clustering - Matrix factorization - ARIMA time series predictions ... and more Models are trained and accessed in BigQuery using SQL — a language data analysts know. This enables business decision-making through predictive analytics across the organization without leaving the query editor. In the end, the audience will learn how everyday developers can build/train/run their own machine-learning models straight from the database query editor, by issuing CREATE MODEL statements