This document discusses key concepts in data analytics and statistics. It defines data and how data can be collected and used for decision making. It then discusses the evolution of analytic scalability, including traditional analytic architectures that pull all data into a separate environment for analysis, and modern in-database architectures that keep processing and analysis within the database. The document also covers statistical concepts like sampling, sampling frames, sampling designs, statistics versus parameters, sampling error, and definitions of mean, median, mode, and standard deviation.