Building Extraordinary Apps with Firebase Analytics
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Firebase is a developer toolbox that provides tools to help build apps including a real-time database, authentication, storage, remote config, and analytics. The real-time database allows for real-time syncing of data across clients. Firebase also provides user authentication through supported sign-in methods. Firebase Analytics automatically captures usage data that can be used to understand user behavior and improve apps. It also allows developers to define custom events. The tools in Firebase help developers better understand users to create extraordinary apps.
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Building Extraordinary Apps with Firebase Analytics
- 2. Build Extraordinary Apps with Firebase Bart Jarochowski bpj@google.com
- 4. Great apps are no accident How do you use data across your stack? 150x How do you capture all the data? How do you spot the trends? per day
- 5. App Lifecycle? Develop Grow Earn
- 7. Firebase: App Dev Toolbox + more!
- 8. Traditional App Development device server database
- 9. Firebase App Development App + Firebase SDK Firebase Real-time Database Storage
- 10. Firebase developer primitives Real-time Database Authentication Storage Remote Config
- 12. Real-time Database “chat” “message_1” “message_2” message: “Hello. Anyone here?” name: “Frank” message: “Sorry, working on some AI” name: “Jeff”
- 17. Password resets
- 24. Remote Config
- 25. Analytics ties it all together
- 26. Firebase Analytics Free and unlimited Automatic event reporting Seamlessly integrated
- 28. Suggested and Custom Events join_group level_up post_score select_content spend_virtual_currency tutorial_begin tutorial_complete unlock_achievement add_payment_info view_item view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info ecommerce_purchase begin_checkout view_item view_item_list view_search_results add_to_cart search add_to_wishlist add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead Game Retail/ eCommerce Jobs Education Travel Local Deals Real Estate
- 29. App Growth Track active user growth against marketing activity Revenue
- 30. User Segmentation & IAP
- 31. Location & Demographics View demographic data to tailor marketing campaigns
- 32. Device & App Data Shift users to newer app versions to improve revenue
- 33. Funnels for Campaign Monitoring See where to optimize in the user flow, e.g. better home screen messaging
- 35. We have the tools, Now we need to use them!
- 36. Mega Group Photo Sharing
- 37. Upload photo, get URL
- 38. Store photo URL in Realtime DB
- 39. Limit Access to Group
- 40. Configure DB Access Rules
- 41. Add table to handle new users...
- 42. Configure DB Access Rules
- 44. Configure DB Access Rules
- 45. Give Admin Access to Owners
- 46. Configure DB Access Rules
- 48. Testing In Production? Really?
- 49. New Feature -- Enabled!
- 50. Assign Users to New Feature
- 51. Testers Reviewing Your App? No.
- 53. Shut it down, NOW!
- 54. I’m So Sorry: A Notification
- 56. Who Are We Interested In?
- 60. Puzzle Game Replay Sharing
- 61. How do we share a replay? DL!
- 63. 2 Ways. Which is Best?
- 64. Don’t Guess, A:B Test!
- 65. Pass it Forward
- 66. Where Am I From?
- 67. Clicks or Funnels? Funnels!
- 68. Build Extraordinary Apps Understand how users behave in your app Understand campaign performance Turn user insights into actions that create extraordinary apps