Building Information Modeling is receiving an ever-increasing acceptance in the building industry and in construction-related education or research. More and more, Architects, Engineers, but also Contractors and Building Owners are starting to understand the benefits and the potential of BIM. Legislation and trade organizations are developing recommendations and requirements for BIM-based processes. The adoption of BIM is gradually approaching 50% of all users, if we are to believe some of the studies that are published on this subject, although wide differences can be witnessed between countries and regions. However, there are still many practitioners and researchers who are still not convinced about the benefits of BIM, either out of lack of experience or based on a different point-of-view on the design process, where BIM is often disregarded. A good example can be found in the large amount of designers who integrate parametric modeling and visual programming into their design workflow, using applications such as Grasshopper. While they might involve BIM as a part of their projects, its role is usually limited to post-design elaboration, to create construction documentation. This paper discusses some of the limitations in BIM, by positioning and comparing it with Parametric Modeling. BIM usability throughout the design process is strengthened, by improving the integration between both approaches.