An api is not "yet another feature"
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If you treat adding an API to your product as any other feature, you will fail! Get guidelines about adding an API and the important role of engineers in the process.
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An api is not "yet another feature"
- 1. Shay Weiner, Product Manager @ Wix Code An API is not "yet another feature" shayw@wix.com linkedin/shayweiner For Engineers
- 3. Netflix is able to stream to over 200 different device types thanks to its API. 60% of eBay’s listings are done through their API. 50% of Salesforce transactions are done through their API. Twitter receives over 13 billion API calls daily.
- 4. The special role of engineers in adding an API to a product TODAY
- 5. Software Engineering at BGU Full Stack developer Team Leader Engineering Manager Product Manager @Wix Code About me
- 8. Configuration hell Unique experience and flows Wix Code
- 9. Wix Code ▪ Wix elements ▪ Site database ▪ 3rd party services ▪ Wix solutions (e.g., Wix Stores) ▪ Node server ▪ Site API ▪ Report events (Facebook pixels) import wixData from 'wix-data'; $w.onReady(function () { return wixData.query("myCollection") .find() .then( (results) => { $w("#myTable").rows = results.items; } ); } )
- 10. Wix.com/code
- 12. Wix Code APIs allow Wix experts to offer unique experience and flows for their clients Business Justification
- 13. Slack APIs allow 3rd party applications to push / pull data Business Justification
- 14. Netflix is able to stream to over 200 different device types thanks to its API. 60% of eBay’s listings are done through their API. 50% of Salesforce transactions are done through their API. Twitter receives over 13 billion API calls daily. Business Justification
- 15. Engineers should help answer the question: Who is going to make money using the API? Business Justification
- 17. A developer user persona is different from existing users, and they’re the ones who use the APIs. Developer User Persona
- 18. Existing experience Developer Experience Developer User Persona
- 19. Documentation Existing users How to videos & articles Inline tooltips Integration/application engineers on site (B2B) Developers API Reference Code examples Developer User Persona
- 21. Developer User Persona User experience Existing users Consistent UX patterns Consistent look & feel On boarding Developers Getting started tutorial SDK for multiple programing languages Test console Test kits
- 23. Developer User Persona Support Existing users Call center Ticketing system On site Developers Forum Community
- 25. Developer User Persona Marketing Existing users Paid ads Related industry conferences Developers Meetups Developers forum (Stackoverflow, Hacker news) Hackathons
- 26. Educate your organization and take the lead on developer experience. Developer User Persona
- 27. Product scope
- 28. Usually goes like this Dear developer, here are 5 features solving a user problem please provide an effort estimation. ... ... ... Product Scope
- 29. IN Feature 1 Feature 3 OUT Feature 2 Feature 4 Feature 5 Product Scope
- 30. IN Feature 1 Feature 3 OUT Feature 2 Feature 1 Feature 3 Feature 4 Feature 5 API Product Scope
- 31. Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 API First Product Scope
- 32. Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 IN Feature 1 Feature 3 API First Product Scope
- 35. IN Custom Registration UI OUT Custom Registration UI with no code Register new user API First Product Scope
- 37. API-First forces you to focus on the most critical functionality Product Scope
- 38. When the API goes public
- 39. Ariel has limited resources When API goes public
- 40. As long as she controls the access she doesn't need to scale When API goes public
- 41. Introducing API means you lose control of how customers use your product When API goes public
- 42. Prepare to scale... When API goes public
- 43. ...and scale more When API goes public
- 44. Measure Success
- 47. Measure conversion to active usage Measure Success
- 48. Talk to your users and non-users Measure Success