The document discusses when a company should use business process management (BPM) tools. It introduces the "Agility Matrix" which plots business processes based on how unique and how stable they are. The matrix is used to determine whether a process should be standardized with packaged software, customized with BPM tools, or left as internal code. Overall the document argues that BPM tools are best for automating agile processes that require continuous improvement and leverage existing assets while supporting differentiation.