At Etsy our approach to development is to make small, incremental, continuous changes to the site. Deploying code to production anywhere between 20 to 40 times a day requires not only technical tooling, but also a culture that allows for and encourages innovation, confidence backed by actual data and comprehensive tests, and blameless post-mortems that allow for a feedback loop we can learn from and improve. Learn about the tools we have, and how we foster an environment where we make this possible.