The document discusses techniques for improving database performance through physical database design. It identifies indexing, denormalization, and data partitioning as key techniques. Indexing improves query performance by allowing faster access to data through pointers. Denormalization reduces query time by adding redundant data across tables to reduce joins. Data partitioning, such as horizontal partitioning by time periods, improves scalability and query performance for large datasets by allowing parallel processing on partitions. The document provides examples and guidelines for implementing these techniques to optimize database performance.