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Making Sense of Data




        Lily goes shopping –
real-time recommendations with HBase
                         HBaseCon, May 2012




         Steven Noels – VP Product – @stevenn


                             WWW.NGDATA.COM
Lily Core 2’ recap
•  HBase-backed data repository,
   with batteries included
•  Data model:
    •  high-level data model on top of HBase’s
                                                       client app
       byte[]’s
    •  schema
    •  versioning (schema and data)                         Lily
    •  links, variants
                                                           RowLog
•  Java & REST API's
•  Indexing:                                       HBase           Solr et al.

    •  through configuration, not implementation
    •  incremental and batch index maintenance
•  RowLog: distributed, durable queue for sec.
   actions
•  Open Source: www.lilyproject.org (Apache
   License)


                                                            WWW.NGDATA.COM
Why HBase?
•  BigTable model
•  sparseness
•  atomic row updates aka concistency
•  auto-partitioning
•  Apache license
•  A great community led by a Saint J




                                         WWW.NGDATA.COM
Portfolio Overview

                                               Real-time AI
                                               Recommendations
                                               Industry algorithms and rules


                                             commercial availability	
  
                 Trend Analytics
               Pattern Detection



          Profile Development
  Context and Activity Tracking              open source	
  
       Social Stream Ingestion


                                   Schema and Data Management
                                   Total Data Aggregation
                                   Real-time Index and Retrieval
                                   Security and Enterprise Connectors




                                                              WWW.NGDATA.COM
Lily (=HBase) In Use
Some of the larger Lily deployments

•  media
    •  aggregation, database publishing and online archives
•  finance
     •  real-time identity fraud detection
•  retail banking
     •  contextualized (time+loc+person) mobile coupons
•  retail
    •  e-commerce platform:
       product catalog, consumer data store, real-time
       indexing




                                                              WWW.NGDATA.COM
Collaborative Filtering?

  Recommend items similar to a user’s highly-preferred items




                                                          WWW.NGDATA.COM
Collaborative Filtering is … Matrixes


   Sean likes “Scarface” a lot             (123,654,5.0)!
   Robin likes “Scarface” somewhat         (789,654,3.0)!
   Grant likes “The Notebook” not at all   (345,876,1.0)!
   …                                       …!

                                              (Magic)




   Grant may like “Scarface” quite a bit   (345,654,4.5)!
   …                                       …!



                                                    WWW.NGDATA.COM
Contextualized recommendations


                                  Personalized
                                     offers




                                                        shops & merchants
             Profile   Acitvity                  Item   product families
                                                        offers/coupons




creditcard
statements

                                                             WWW.NGDATA.COM
Fitting Recommendations into the Lily
Architecture

            LILY CRUD API

                                                       Lily/HBase Secondary Indexes


       read/write demultiplexer

                                                                                        co-occurence
                                                                                        lookup matrix


               rowlog                       activity store
                                                                               Steven Noels
                                                                           stevenn@ngdata.com
                                                                             www.ngdata.com
                                                                        telephone: +32 9 33 engine
                                                                               LILY recommender 88 220
                data        profile   data, activity, profile scoring
  indexes
                store       store                                             Gent (Belgium)




                                                                                                     propensity


                                                                                                                   custom ...
                                                                                           k-means
                                                                                  ALS
                                                                                                                                Makers of


    Lily Core Repository
                                                                                        algorithm support



                                                                                                                  WWW.NGDATA.COM
Preferencing aka Feeding the Matrix
•  Transaction-based preferencing
     •  Pluggable preference strategies, using Lily-based data
        (HBase&Solr) for decision making
        •  e.g. credit card statement = transactions between users and product
           families
    •  Preference weighting
    •  Ingest: REST API, bulk support
    •  Real-time updating of the recommendation model



•  Profile Store
     •  Profile activities can be preferenced
    •  Support for Profile behavior analysis



                                                                   WWW.NGDATA.COM
Making recommendations
•  Recommender
    •  Pluggable recommender strategies, using Lily-based data
       (HBase&Solr) for decision making
    •  Multi-model support: user-item & item-user recommendations
    •  Estimation of both preferenced and non-preferenced items
    •  Geolocation-based recommendations
    •  Re-scoring
    •  REST API



•  (Planned)
     •  Support for Classifications
        (scenario - Recommend me all (possible) coffee drinkers)
     •  Matrix / recommendation indexing


                                                              WWW.NGDATA.COM
Other upcoming Lily Features
•  Secondary indexes (= Lily Core!)
    •  indexes are defined through configuration
    •  single or multi-field indexes
    •  range queries and prefix queries
    •  asc or desc sorted results
    •  can read huge, sorted lists
    •  synchronously updated: index updates are applied by rowlog
       secondary actions
    •  online building of new indexes (no table locks)
    •  MapReduce integration


•  SolrCloud integration
    •  Index shards and configuration managed through ZooKeeper



                                                          WWW.NGDATA.COM
Making Sense of Data




Questions? Thank you!




               WWW.NGDATA.COM
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  • 3. Why HBase? •  BigTable model •  sparseness •  atomic row updates aka concistency •  auto-partitioning •  Apache license •  A great community led by a Saint J WWW.NGDATA.COM
  • 4. Portfolio Overview Real-time AI Recommendations Industry algorithms and rules commercial availability   Trend Analytics Pattern Detection Profile Development Context and Activity Tracking open source   Social Stream Ingestion Schema and Data Management Total Data Aggregation Real-time Index and Retrieval Security and Enterprise Connectors WWW.NGDATA.COM
  • 5. Lily (=HBase) In Use Some of the larger Lily deployments •  media •  aggregation, database publishing and online archives •  finance •  real-time identity fraud detection •  retail banking •  contextualized (time+loc+person) mobile coupons •  retail •  e-commerce platform: product catalog, consumer data store, real-time indexing WWW.NGDATA.COM
  • 6. Collaborative Filtering? Recommend items similar to a user’s highly-preferred items WWW.NGDATA.COM
  • 7. Collaborative Filtering is … Matrixes Sean likes “Scarface” a lot (123,654,5.0)! Robin likes “Scarface” somewhat (789,654,3.0)! Grant likes “The Notebook” not at all (345,876,1.0)! … …! (Magic) Grant may like “Scarface” quite a bit (345,654,4.5)! … …! WWW.NGDATA.COM
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  • 13. Making Sense of Data Questions? Thank you! WWW.NGDATA.COM
  翻译: