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Business Engineering
Introduction
Steve Park, Ph.D.
Principal Sales Consultant,
System SC
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal2
Introducing Author
 Steve Park, Ph.D. Principal Sales Consultant, System SC
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal3
Managing Growth In The New Now
Drivers
Requirements
ResourcesModernization Standardization
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal4
A different eyes
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal5
Complex Business Environment
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal6
Today
Requirements
UnknownUncertainty Non-predictability
Business Environment
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal7
Low validity environment
3 Big hurdle
Requirements
ViewGrowth Profit
Low Low Low
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal8
Business Model
Business
Model
Offering
Monetization
Sustainability
Market Attractiveness
Unique Value
Proposition
Sales Performance
Model
Profit Model
Graceful
Pitfall Avoidance
Innovation Factor
Ongoing Competitive
Advantage
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal9
Engineered For Business
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal10
Who is more strong?
VS
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal11
Empowered Customer
Natural bond Hero Engineered for Hero
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal12
Empowered Customer
Natural bond Hero Engineered for Hero
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal13
Empowered Customer
Engineered for HeroEmpowered Customer
14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
What is
Business Engineering
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal15
Engineered For Business
“Engineered”
 Innovation
 Original Idea
 Creative
 Optimization
 Productivity
 Efficiency
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal16
Engineered For Business
Engineered for Business
Convergence
IT +
Biz
(Industry)
BPO
Fusion
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal17
Sessions
Engineered for
Business
1.Biz Model
2.Biz Analysis
3.Biz Service
Commerce
Big Data
Cloud
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal18

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00.Oracle_Biz Engineering_Introduction_20131118

  • 1. Business Engineering Introduction Steve Park, Ph.D. Principal Sales Consultant, System SC
  • 2. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal2 Introducing Author  Steve Park, Ph.D. Principal Sales Consultant, System SC
  • 3. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal3 Managing Growth In The New Now Drivers Requirements ResourcesModernization Standardization
  • 4. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Internal4 A different eyes
  • 5. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal5 Complex Business Environment
  • 6. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal6 Today Requirements UnknownUncertainty Non-predictability Business Environment
  • 7. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal7 Low validity environment 3 Big hurdle Requirements ViewGrowth Profit Low Low Low
  • 8. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal8 Business Model Business Model Offering Monetization Sustainability Market Attractiveness Unique Value Proposition Sales Performance Model Profit Model Graceful Pitfall Avoidance Innovation Factor Ongoing Competitive Advantage
  • 9. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal9 Engineered For Business
  • 10. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal10 Who is more strong? VS
  • 11. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal11 Empowered Customer Natural bond Hero Engineered for Hero
  • 12. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal12 Empowered Customer Natural bond Hero Engineered for Hero
  • 13. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal13 Empowered Customer Engineered for HeroEmpowered Customer
  • 14. 14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. What is Business Engineering
  • 15. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal15 Engineered For Business “Engineered”  Innovation  Original Idea  Creative  Optimization  Productivity  Efficiency
  • 16. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal16 Engineered For Business Engineered for Business Convergence IT + Biz (Industry) BPO Fusion
  • 17. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal17 Sessions Engineered for Business 1.Biz Model 2.Biz Analysis 3.Biz Service Commerce Big Data Cloud
  • 18. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal18
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