LIONS Learning

On Wednesday 16th April, we partner with LIONS Learning for a one hour 'You're On the Jury' webinar. In this interactive session, we will kick-off by recapping of five key trends from last year’s Cannes Lions-winning entries before uncovering the secrets behind Lion-winning creativity. The 'You’re On the Jury' experience is a signature feature of the new LIONS cMBA, an online creative course designed to inspire and educate creatives and marketing professionals. Using award-winning work and insights from industry icons at Cannes Lions and our regional events, this course sharpens your ability to assess and produce outstanding creative work. Each module of the LIONS cMBA includes the You’re On the Jury experience, where learners analyse shortlisted and winning entries while gaining first-hand insights from Juries and Jury Presidents on what makes a campaign truly exceptional. In this exclusive live session, you’ll experience this acclaimed learning process in real time—enhancing your ability to evaluate top-tier creative work and apply these insights to your own projects. Don't miss this opportunity to refine your creative judgment, gain fresh perspectives, and build the confidence to create work that stands out on a global stage. Register for the 8AM session: https://lnkd.in/eHumeX_X Register for the 4PM session: https://lnkd.in/e_dcWPQc

On Tues, Jun 3rd, we will officially launch the APG Agency Effectiveness Accreditation. At this in person event we will acknowledge those agencies that have made a tangible commitment to effectiveness by having a number of employees complete either the IPA (Institute of Practitioners in Advertising) Advanced Effectiveness or LIONS Learning WARC Masters of Advertising Effectiveness course. These agencies include Rethink, FCB Canada, Mekanism/Camp Jefferson, and Grey Canada. If you'd like to learn more about this programme and how your agency might qualify, visit this page to learn more. https://lnkd.in/gJ7Pvx7E And there is no time like the present because the registration date for the WARC Masters of Advertising Effectiveness course ends on May 5th.

I'm one week into the LIONS Growth MBA program, and I'm happy with my decision. Led by Fernando Machado through the Cannes Lions International Festival of Creativity, this experience has reignited a sense of curiosity and creativity I didn’t realize I’d been missing. As someone who used to question the value of programs like this, I can confidently say that investing in my growth was the right call. With nine weeks to go, I’m excited to keep sharpening my skills, connecting with other marketing leaders, and pushing myself to think bigger. More to come…

“Copy your heroes. Examine where you fall short. What’s in there that makes you different? That’s what you should amplify.” This week, I’m kicking off the LIONS Learning Growth MBA led by Fernando Machado. For years, I’ve looked up to Fernando, not just for his work, but for how he thinks. Being able to learn directly from him is a once-in-a-career kind of opportunity and I couldn't be more excited. Let's go! #creativity #creativeleadership #marketingleadership #ideasmatter #LionsLearning

Attention spans are tight these days, so I’ll keep it short 👉 just completed the Mastering Modern Media in the Attention Economy online learning programme 🤓 Excited to start applying these insights and tools moving forward🚀 Thank you Karen Nelson-Field PhD and LIONS Learning for a truly amazing experience! #AttentionEconomy #CreativeMedia #MediaPlanning #Creativity

Aprofundei meus conhecimentos em Efetividade na Propaganda! 🚀 Muito feliz em compartilhar que conquistei meu Master of Advertising Effectiveness, curso realizado pelo WARC em parceria com a LIONS learning. Para quem ainda não conhece, esse é um programa que tem como foco capacitar profissionais dentro das práticas mais efetivas – e baseadas em evidências – dentro do universo da propaganda, ajudando a fortalecer uma cultura de efetividade no mercado. Foi uma jornada de muito aprendizado e troca com muita gente boa. Ansioso para colocar tudo isso em prática. Obrigado pela oportunidade, João Gabriel Fernandes e AlmapBBDO.

Just completed James Hurman and WARC's Master of Advertising Effectiveness. Super interesting to study the data-backed, evidence-based principles of advertising effectiveness. Thanks MAE team :) WARC LIONS learning FCB Group India

So excited and honored to be a part of this innovative Cannes Lions International Festival of Creativity course led by the incomparable Fernando Machado ! Check it out and pick up some of the gems that so many greats are dropping within these modules. 🙌🏽💎

Ever wondered what it would feel like to have your entire creative department on the Jury of Cannes? Well, yesterday we got to find out thanks to our partners at Cannes Lions International Festival of Creativity. #InspirationalMonday #DoWell

Go from potential to proven with LIONS Learning. Whether you want to accelerate your creativity, see how the world’s best work gets made, master media and effectiveness or unlock the influence of culture – this is the place to be. Based on more than 70 years of experience and the expertise of some of advertising’s most celebrated minds, our courses help you transform your career no matter where you are in your journey. LIONS Learning exists to bring the magic of creativity to the reality of business, culture and society – helping people progress both inside and outside of work. And with self-paced or cohort-based learning options available, it’s where you can learn exactly what you want, exactly how you want. Find out more here | learning.lions.co