Hospitality Technology

The energy, the innovation, the unforgettable moments—relive it all with our MURTEC 2025 Sizzle Reel!✨From groundbreaking tech to industry connections, MURTEC 2025 was the place to be. Watch the highlights and see what made this year’s event one for the books! 🚀 #MURTEC Abigail Lorden Leonhard Robert Firpo-Cappiello Anna Wolfe Michal Christine Escobar Noell Dimmig Amy Cochran Katherine Ware Shazia Ajani Tammy Hanson Skip Kimpel Susan Lucas Clark Matthews Zerrick P. Marcus Wasdin Stephanie Nardini Kevin Bentley, MBA, MSIS, CSM, Prosci Robyn Kesler Tom Seeker Josh Gurley Jake Simon Tony Fernandez Robert Peterson Rom Krupp Robin Schweitzer Courtney Radke Angela Diffly Sandra Angel Hospitality Technology Restaurant Technology Network

💡 Great leaders don’t just manage teams—they build bridges between them. Betsy Seiler, Director of Menu Operations & Pricing at Jack in the Box, knows that #collaboration is the secret ingredient to #innovation. By stepping beyond pricing strategy, she created a new department that unites marketing, operations, and technology—ensuring the #menu drives not just customer choices but also business strategy. Her impact earned her Hospitality Technology’s Top Women in Restaurant Technology Innovator Award at #MURTEC 2025! 🎉 Read how Betsy is transforming restaurant operations through smart leadership and technology: https://lnkd.in/e5Xax-qK #Leadership #RestaurantInnovation #TopWomen #WomenInTech #MURTEC2025

🎯 Loyalty Beyond Discounts: The Future of Customer Engagement 🎯 Traditional loyalty programs are no longer enough. Customers expect rewards that are personal, meaningful, and easy to redeem, writes Hope Neiman, Tillster in this HT exclusve. Whether it’s recognizing preferences or offering exclusive perks, #loyalty programs need an upgrade. 👉 Learn how to create loyalty programs that truly connect with your audience and drive lasting loyalty. https://lnkd.in/eHTMyvgP #LoyaltyPrograms #CustomerEngagement #FoodTech #restaurant #QSR #personalization 🍔📱

AI, mobile keys, and seamless guest experiences sound great in theory. But in practice? Many hotels struggle to implement these technologies because their operational infrastructure isn’t built for them. In a recent conversation with Hospitality Technology, Tess Mattisson, President & CEO of Zaplox, explains why hotels must first fix fundamental inefficiencies—like ID verification, guest registration, and payments—before they can truly unlock the potential of digital transformation. One example? Mobile key adoption. While guests prefer NFC-based wallet keys for their speed and reliability, outdated PMS integrations often make implementation a challenge. Zaplox’s Web Provisioning solution offers a frictionless alternative, but as Mattisson puts it: “The hotels that are thinking ahead are the ones prioritizing infrastructure now, so they’re ready for whatever comes next.” Want to future-proof your hotel’s operations? Read the full article here: https://lnkd.in/dj9YN_Hc #HospitalityTech #DigitalTransformation #GuestExperience #HotelInnovation #AI #FrictionlessTravel #MobileKeys

The hospitality industry thrives on delivering exceptional guest experiences—but what happens when those experiences are fragmented? From booking to checkout, too many touchpoints remain disconnected, leaving guests frustrated and hotels missing revenue opportunities. In her latest article, Antonia Bernhardt highlights a game-changing role that could transform hospitality operations: the Guest Journey Manager. Unlike traditional customer service roles, this position blends technology, operations, and data to ensure seamless, friction-free stays. Other industries—like fintech and e-commerce—have already mastered journey optimization. So why is hospitality still playing catch-up? Read the full article to see why now is the time for hotels to invest in this critical role: https://lnkd.in/gGBzCkRy #HospitalityTech #GuestExperience #HotelInnovation #CX #DigitalTransformation #RevenueGrowth #TravelTech

The restaurant technology sector is primed for a wave of M&A activity as operators look to streamline operations, manage costs, and enhance the guest experience. After a few quiet years post-COVID, 2024 saw renewed momentum, with strategic consolidators actively acquiring to strengthen their platforms. As Jason Myler, Managing Director at Brown Gibbons Lang & Company, points out, companies that raised significant capital between 2019-2022 are now facing pressure to deliver results—or find buyers. Notable acquisitions from PAR Technology, Shift4, and The Access Group highlight how industry leaders are expanding their capabilities through strategic M&A. With AI-driven efficiencies on the horizon and a shift toward profitability-focused valuations, the next two years will be pivotal in reshaping the competitive landscape. Read more about what’s driving these deals and what’s next for restaurant tech: https://lnkd.in/g35gbQVe #RestaurantTech #MergersAndAcquisitions #HospitalityTech #ArtificialIntelligence #DigitalTransformation

🚀 Join Us for an Exclusive HT/RTN Webinar – OPEN TO EVERYONE! 🚀 Innovation takes center stage as we showcase RTN’s Game-Changing Start-Up Alley Finalists from MURTEC 2025! Presented in partnership with our sponsor, SageNet, this is your chance to explore cutting-edge solutions and hear firsthand insights from industry experts. 🔥 What to Expect: ✅ Live presentations featuring: Pickpad – Revolutionizing order pickup All-Day– Simplifying dietary restrictions & preferences Livelytics – Unlocking real-time analytics for restaurants ✅ Exclusive insights from our Start-Up Alley Restaurant judges on what makes a start-up stand out ✅ Key takeaways & trends shaping the future of restaurant innovation 💡 Featured Start-Ups + Expert Judges + Unfiltered Insights = A Must-Attend Event! ▶️ Register Here: https://lnkd.in/ggxn26Z3 📅 Date: April 22nd ⏰ 2:00 PM ET Don’t miss your chance to be part of this game-changing conversation! Register now and join us! #RTN #RestaurantTechnology #RestaurantTechnologyNetwork #Innovation #StartUps #MURTEC #StartUpAlley Yaro Tsyhanenko Kirk Morrison Akhilesh Vijay Vyawahare Courtney Radke Susan Lucas Cacy Bedoka Stephanie Nardini Abigail Lorden Leonhard Tammy Hanson Robert Firpo-Cappiello Anna Wolfe Michal Christine Escobar Shazia Ajani Noell Dimmig Katherine Ware Amy Cochran Hospitality Technology

Celebrating a Trailblazer in Restaurant Tech 🚀🍽️ A huge congratulations to Susan Lucas, winner of the Top Women in Restaurant Technology Lifetime Achievement Award at #MURTEC 2025! 🎉🏆 Susan has been a driving force in shaping the future of restaurant technology, from her work with the Restaurant Technology Network Open API Framework to her leadership in #data, #automation, and #personalization. 💡 "While my work at individual companies is important, it’s equally meaningful to be part of advancing technology for the entire industry." — Susan Lucas Read more about her incredible journey and contributions to the industry: https://lnkd.in/eWVxmadj #RestaurantTechnology #MURTEC2025 #TopWomen #WomenInTech #Innovation

As generative AI rapidly evolves, hotels are at a crossroads: Should they develop their own AI-driven tools or partner with tech providers? According to Satjot "SJ" Sawhney, Co-Founder and President of Canary Technologies, the pace of AI innovation makes this decision even more critical. "Asking hoteliers to build GenAI tools that work really well is kind of like telling a baby to run a triathlon before it knows how to crawl," Sawhney explains. With AI capabilities advancing weekly, many hotels are opting to buy rather than build—at least for now. So what does this mean for the future of AI in hospitality? Read the full discussion with SJ Sawhney here: https://lnkd.in/gTgp2U-R #ArtificialIntelligence #HospitalityTech #GenerativeAI #HotelTechnology #AIInnovation

RFPs are critical for restaurant technology decisions, yet they’re often inefficient and inconsistent. At #MURTEC 2025, Skip Kimpel (Magicgate) and 🟦 Christopher Sebes (Results thru Strategy) tackled this challenge, making the case for standardized RFPs using Restaurant Technology Network (RTN) standards. One key takeaway? Operators hold the power to drive adoption. By simply asking vendors, "Do you follow RTN standards?", restaurants can push for industry-wide change—leading to faster integrations, lower costs, and better interoperability. Want the full recap? Read it here: https://lnkd.in/gDgx-Pu2 #RestaurantTech #DigitalTransformation #MURTEC2025