Why do we let fear hold us back?
Why do we let fear hold us back?
I was researching this for my new book, Authority, and as humans all of our fears pretty much boil down to 5 categories.
Fear of extinction (death...)
Fear of mutilation
Fear of losing autonomy (physically and in relationships)
Fear of separation (abandonment, rejection)
Fear of Ego-Death (humiliation, shame)
The actions needed to build a business and a brand have a direct link to the fear of separation and Ego-Death.
It's totally natural to have fears that when we put our heads above the parapet, others will shame us, troll us, disagree with us, even abandon us.
So we've hardwired it into our brains to stay safe and secure, to avoid these fears and remain in our comfort zone.
Whether you know it or not, you'll make excuses to stop taking the action you need to push your business further.
Whether you're prioritising 'busy work' to avoid the hard tasks, spending days procrastination over what picture to put on your content post and then never post it...
It's all just an excuse to keep you safe.
But when you stay in your comfort zone you're going to have a conflict; as you're not satisfying your inbuilt drive to grow, to master and to achieve autonomy.
Sometimes, to push through these fears, you just need a nudge to get over what is, in reality, an irrational fear in the modern world.
We went through this yesterday on one of my Authority Accelerator group calls.
And after pushing through years of fear and getting the message out to the right audience, live on the call, immediate results followed.
Your results will be directly proportional to the action you take.
And ultimately, whats the worst that can happen? We no longer live in a world where if you pop your head out of the cave in the morning you run the risk of being eaten by that sabre tooth tiger!
What's holding you back?