Are We Expanding or Boxing Ourselves In?

I recently caught up with a former client, and during our chat, I observed they had "expanded"—their energy, attitude, and how they talked about their projects felt more expansive.

Their business was centered around a very specific theme, and when we last spoke more than six months ago, they shared that they were feeling restricted and bored, losing their motivation and enthusiasm.

At some point, they took on a new and unexpected opportunity that felt a bit different but intriguing. This led them to expand their approach and gave them the chance to integrate their full array of talents, strengths, and expertise. This reignited their drive and enthusiasm and made their business activities joyful again.

This encounter sparked a thought: In our efforts to streamline communication and marketing, are we inadvertently boxing ourselves in?

But what if we embraced the full spectrum of our values, traits, capabilities, and experiences and brought them into our relationship with our businesses and our clients? How would that shape our offerings and the benefits they bring to our clients?

This approach might complicate our marketing strategies, but could it also lead to more personalized, fulfilling, and ultimately successful client engagements?

I have no answers, only lingering questions —that apparently are forming a central theme for my week: remaining open and receptive to what our clients or potential ones bring to us, as I explored in Monday's Inner Impact Letter.

But I have a feeling that this openness, this expansion, may be beneficial, even if it sounds a bit daunting.

What do you think?

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