Mid-market companies are leveraging innovation to compete

Titan Cloud was recently chosen to help support the growth of Estepp Energy, a retail, carrier, and wholesale fuel business looking to improve operational efficiency in preparation for future expansion. Our partnership will replace manual processes with forecasting and dispatch automation, streamlined supply chain logistics and a centralized data hub.  

These sound like technical enhancements of an enterprise level organization, and they often are; Titan Cloud works with large-scale operators around the globe to optimize their fuel assets. Increasingly, though, smaller companies and midmarket players are seeing the business value of automation and making critical investments in integrated platforms to achieve it.  

Smaller Operators, Bigger Plans 

There are countless examples of mid-sized retail fuel companies accessing enterprise-level capabilities via integrated technology. The above-mentioned Estepp Energy is a local, family-owned business based in Kentucky. They have a ten-site retail footprint and a wholesale division serving just over 100 customers about 100 million gallons of fuel. Given their planned expansion, they needed to establish consistent connectivity throughout their operation and address their manual dispatch processes, which had already outpaced the bandwidth of the single employee managing them.  

Similarly, Titan Cloud customer Pops Mart operates fifty convenience stores across three states and in the past has relied heavily on vendors for operational support. With an aggressive, acquisition-based growth strategy aimed at doubling their footprint, company leaders engaged Titan Cloud to upgrade manual, disparate systems in favor of integrated technology that provided the centralized hub, end-to-end visibility and data insights needed to grow effectively.  

Capitol Petroleum Group (CPG), one of the leading fuel retailers in the Mid-Atlantic region, recently completed key acquisitions that expanded operations across more than 225 sites. Looking for a more efficient allocation and delivery planning system that could provide consistent data to build revenue opportunities, CPG invested in Titan Cloud software.  

Other Titan Cloud customers have similar stories, like Par Mar Stores, a midwestern retailer in growth mode, and Quest Transport, premier petroleum hauler in the Mid-Atlantic looking to improve efficiencies to scale faster. The trend is unmistakable.  

Innovation is Within Reach 

There’s an old expression that a rising tide lifts all boats. In the retail fuel space, access to cutting-edge, industry-specific technology is what enables all operators to thrive. Enterprise-level capabilities, once a remote possibility for midmarket and smaller businesses, are not only available but are critical for companies of any size to remain competitive today and grow tomorrow. 

Manual, outdated methodologies cost fuel operators time and money. Spreadsheets and paper trails leave room for error, as does putting them in the hands of employees who are already stretched thin. Customers lose out as workers tend more to operational issues that pop up every day. Fragmented downstream systems are severely limited, often tracking parts of the supply chain while not communicating with others. From maintenance costs and equipment expenses to testing and staffing, outdated systems slow businesses down and can create a significant financial burden. 

As retail fuel operators of every size increasingly embrace integrated supply chain technology, our industry as a whole will benefit. Savvy retailers understand that a well-planned investment in innovation feeds future success, whether managing fifty sites or 5,000. From automated forecasting and universal dispatch solutions to data-informed inventory variance systems and faster back-office reconciliation, innovative technology provides operational efficiency and unlimited revenue potential for all.