Moon Juice & CPC Strategy Partner to Reach New Audiences via Paid Social

The first Moon Juice shop opened on Rose Avenue in Venice, California in 2011.

But long before the brand won over the hearts of A-listers like Gwyneth Paltrow and Zoë Kravitz, the concept of “cosmic powders” to enhance your beauty, health, and even sex life seemed like a far-fetched idea for mainstream consumers.

Credit: Moon Juice Facebook

Today, Moon Juice is well on their way to establishing deep roots in the health and wellness community and their reputation for quality products and new age branding is flourishing among health-focused millennials.

While they continue to serve up innovative cold press juices and snacks in their brick and mortar locations in LA, they’ve also expanded their online presence to include adaptogenic superherb dusts and capsules.

But if you haven’t heard of “Beauty Dust” or “Sex Dust” and you’re suddenly curious – you are not alone. Maybe it’s the mystique of the brand, or dare I say – the cosmic energy attracting thousands of new shoppers.

Whatever the reason for their recent success, the heart and soul of Moon Juice stems from Founder, Amanda Chantal Bacon and her unique story.

A Cosmic Calling: The Launch of Moon Juice

Bacon grew up in New York City surrounded by creative energy. Her mother was the CEO of Betsey Johnson, an established fashion brand and her father was a musician.

Unfortunately, from a young age, Bacon struggled with her health. She was described as a “sickly child” who constantly visited the doctor. Nothing seemed to help until she ran into an Ayurvedic doctor visiting from India at a health-food store.

After a brief examination, the doctor gave Bacon’s mother a list of food items to avoid including white sugar, wheat, and milk. This was a major turning point for Bacon and would later spark her interest in the health and wellness industry.

When she turned 18, Bacon set out on her very own “Eat, Pray, Love” pilgrimage across the world to study different plants, foods and cultures.

In contrast to the fast pace of her childhood life in New York City, for the first time Bacon was introduced to slow food, made with quality products in a community-focused environment.

This is when Bacon discovered the power of plants and that wellness could not only be “ingested” but could also impact an entire community.

To read the full article, visit CPC Strategy's blog.