How Google Shopping Became a Significant Line of Revenue for Invicta Stores

Invicta Stores partnered with CPC Strategy just prior to the Q4 holiday shopping season to increase revenue and drive awareness to their online store.

Invicta Stores carries an exclusive line of watches for men and women. Founded in 1837 in Switzerland, Invicta is led by innovation and renowned for their brand quality.

According to James Martinez, E-Commerce Manager at Invicta Stores, the establishment of Google Shopping efforts last year led to significant growth for the company as a whole.

FREE DOWNLOAD: Google Shopping Guide

Working with CPC Strategy also allowed Invicta to redistribute their focus, tackling other areas within the company.

We spoke with Martinez, to discuss Invicta’s recent success and why he felt it was so important to invest in Google Shopping and build out the ecommerce side of the business.

Click here to read the full interview on CPC Strategy's blog.