Messaging is the new era for customer service & We are creating something that matters

Hi everyone, this is my first post about our new start-up Jetlink.io and I am super excited to tell you about Jetlink’s vision and the idea behind it. We live in a world that people message like crazy. So, as many of you can agree, messaging is already the primary communication way between people and we believe that there is no reason not to be for businesses. I have seen lots of clues in my personal life as a proof of that new approach. For instance, I was in a clothing store for some shopping with my wife and realized that store staff was sending some pictures of new arrivals to a customer, probably she (the customer) was frequenter of that store. It was quite interesting, because, it is very personal, fast convenient and more importantly, they were messaging. I liked that idea and shared the experience with the team. Guess what, they had similar experiences with different businesses, even with their doctors, stores, service providers. The employees were likely to message in some how (Not as official way) and people ask for it.

People around me were likely to message to businesses through Whatsapp or other possible channels. When I dig into it more, I realized that people find it easy, convenient and fast. But there is a problem here. Neither Whatsapp or other messaging apps are not yet professional communication platforms for businesses. They have lots of missing points in terms of a customer service software, security and quality. But, they are extremely powerful in order to reach customers, because they are in our phones already, people use them in daily basis (+3 billion people use messaging apps and it is counting) and here is the opportunity came up. There is a huge potential and massive usage of messaging apps and lack of a customer service software that consolidates all these existing channels. We thought it is the right moment to combine all. We need to develop something more professional, secure and sustainable but still includes the same taste. The taste consists of that intimacy. Jetlink is based on that obvious facts. I am so motivated about Jetlink.io, because it has a strong purpose, it is too simple to explain its value offering and being accepted by people.

“Messaging is one of the few things people do more than social networking.” — Mark Zuckerberg

E-commerce can gain one more important advantage over brick & mortar retail

Commerce is a human behaviour that is being done since the start of civilization. For centuries, people are trading, purchasing things within a one-to-one conversation. It still exists for brick & mortar retailers, however, e-commerce doesn’t have one to one communication. That matters. Because, people are still looking for someone to communicate for many reasons. Conversational Commerce is the next strong weapon to gain one of the latest advantages of brick & mortar retailers. Jetlink’s approach is to make communication human again that is being built on social platforms and using modern messaging tools. Besides, we are integrating “job done” chatbots to handle different transactions, orders and etc. with strong integration capabilities. But, I will write more about chatbots later on. Messaging is taking e-commerce to the next level, making it even simpler for companies to appeal to customers and for customers to make purchases.

Instead of clicking around on many different websites and going in and out of apps, companies are aiming to build up their businesses within messaging apps. They want customers to be able to do it in all in one place. Consumers will be able to message their friends, order an Uber, buy shoes, get food delivery, and send money all in one messaging app. Nothing to install, nothing to configure, just flow. That’s why I believe in the power of conversational UI with existing messaging apps.

“Chat is going to be the next great operating system. Apps will come to be thought of as the new browsers; bots will be the new websites. This is the beginning of a new Internet.” — Ted Livingston

All industries have something to benefit from messaging

Limiting the potential of messaging in the scope of e-commerce would be a big mistake. Because any business can benefit from it as a communication and commerce tool. Telecom companies can offer technical assistance, hospitality industry may engage, delight and upsell guests with messaging. Studies show that fully-engaged guests spend 46% more. Airlines can update flight details in real-time and eliminate customer wait times. Healthcare can book doctors via messaging apps. Consumers can order food from their favorite restaurants with few steps based on chatbots. As you can see, there are countless scenarios that businesses can effectively adapt messaging as a customer service or selling tool.

The current state of mobile messaging & commerce

• A full 53% of people are more likely to shop with a business they can directly message
• 63% of consumers are more likely to message a brand today more so than two years ago (Facebook Study)
• 71% of consumers say that valuing their time is the most important thing a company can do to provide them with good service (Forrester)
• 56% foresee themselves messaging businesses more and more in the next two years
• More than 3 billion users worldwide, messaging apps demonstrated one of the fastest-growing online behaviors and passed social networks.

Messaging is the new primary of communication and It is a paradigm shift. Paradigm shifts are strong. Jetlink is based on a that. We will keep up the hard work and passion to lead this change. Jetlink will be more than a business, we want to be the real partner of business during this journey and create meaningful customer service & personal conversational commerce based on instant messaging. Stay tuned for updates from Jetlink and don’t forget to join the waitlist!