MARCH HIGHLIGHTS | Into the Jungle and Levelling Up Events
What a month March has been! With longer evenings, Easter eggs mysteriously appearing on our desks, and our team jetting across the UK, Europe and North Africa, it's been non-stop action this month.
From exhibition installs and industry forums, to site visits and live event deliveries, our feet have barely touched the ground. And, in the midst of it all, we made time to attend the CN Agency Awards - celebrating as double finalists and walking away as winners!
Catch up on our whirlwind March below.
Enjoy!
INSPIRATION
PAC-MAN LIVE | Immersive Experience
Bright lights, power pellets, and the thrill of levelling up - Manchester's new Pac-Man Live Experience has caught our eye this month.
This interactive attraction reimagines the classic arcade game in a real-world, physical adventure, blending nostalgia with modern experiential entertainment.
Just don't let the ghosts catch you...
Follow Pac-Man Live on Instagram for more.
INDUSTRY
ROI FOCUS | Spring Statement
Following Chancellor Rachel Reeves' Spring Statement, there has been much discussion in the event press concerning its potential impact on our industry.
While economic challenges persist and budgets tighten across sectors, our priority at Primary remains unchanged - delivering maximum ROI for our clients. By executing exceptional events and ensuring clear, effective communication with your teams, we help brands make the most of their marketing and event investments, even amid rising costs this April.
This challenge is shared across the diverse industries we support - including our own - which is why we fully recognise the importance of maximising every pound spent.
PRIMARY UPDATES
WINNER | CN Awards 2025
We did it!
On Friday 21st March, we stepped into the jungle as finalists at the CN Agency Awards - one of the most prestigious accolades in our industry - and walked away as winners!
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Internal Communications Agency of the Year is a huge achievement, and we couldn't be prouder of our boutique-minded team, who work tirelessly to deliver for our clients.
A massive thank you to our incredible team (including those who couldn’t be there on the day), Blue Elephant UK Ltd for sponsoring our category, and Conference News for a fantastic event.
Congratulations to all finalists and winners - we loved celebrating with you!
Click here to learn more about the awards.
BEHIND THE SCENES | Team Updates
Exhibition Installs: This month, Maddie and Laura have been on the move, delivering standout exhibition stands for Siemens , Siemens Healthineers , and Siemens Digital Industries Software . Their latest installs took them to Space Comm (London), Britspine (Manchester), and DE&S (Bristol) - ensuring each brand had a strong presence on the show floor.
Live Event Delivery: Our PM team was in Sweden for RS Connect, supporting RS Scandinavia with a seamless two-day build and live event. The conference brought together customers, suppliers, and employees for industry insights, networking, and collaboration.
Global Networking: Straight from Sweden to Morocco! Georgia attended M&I Fest Global in Marrakech, squeezing in 41 meetings, keynote sessions, and networking dinners, all while soaking up the vibrant sights and sounds of the city.
Silverstone FAM Trip: Laura had the ultimate trackside experience during a two-day FAM trip at Silverstone! From behind-the-scenes access to exploring the venue’s unique event spaces, it was a dream experience for our resident F1 fan. We’re now fully up to speed on everything this iconic venue has to offer!
Looking ahead.
April picks up where March finishes off, and is packed out with -
We’ll be sharing updates along the way, so keep an eye on our socials for more!
In the meantime, we'd like to wish you an early Happy Easter from all of us at Primary!
Keep in touch
For the latest insights and behind-the-scenes updates, follow us on LinkedIn and Instagram. If you have a project in mind or want to chat about anything we’ve shared please get in touch - we’d love to hear from you!