JANUARY HIGHLIGHTS | Bompas and Battersea
It may be too late to wish you a Happy New Year, but as we step into February, we’ll take the opportunity to wish you a Happy Lunar New Year instead! With celebrations happening this weekend, it’s the perfect moment to reflect on the fresh energy and inspiration - as we edge ever closer to spring.
January may have felt like the longest month on record, but, at Primary, it’s been a hive of activity. We’ve been immersed in exciting developments shaping the year ahead, from industry innovations and creative breakthroughs to project milestones.
Here’s a look at what’s been sparking our creativity, informing our industry knowledge, and keeping the team busy this month…
Enjoy!
INSPIRATION
WOA STUDIO | Milan, Italy
Milan-based WOA Studio* is renowned for merging digital artistry with emotional storytelling through cutting-edge creative technology.
Their latest installation, Art of Play, is a fully interactive experience where visitors bring projected doodles, pinwheels, and playful high school-inspired art to life, creating connections through creativity.
Now open in Rome, this immersive installation is a testament to how digital media can transform audience engagement.
Watch the following Reel for Art of Play highlights.
THE FUTURE OF FOOD AND DRINK | Bompas and Parr
Drawing on 17 years of multi-sector expertise, Bompas & Parr Studio Ltd have just released their Future of Food & Drink report, an inspiring look into the evolving culinary landscape.
Beyond faddy food trends that can quickly, this innovative studio helps to inspire, inform and shape food movements of the future.
From 'Shocking Dinners' and 'Eating the Inedible', to 'Quantum Possibilities' and 'The Flavours of Memory', their report is smart, stylish and fully informed.
Download the full report here.
INDUSTRY
NEON | Battersea, London
Exciting news for our industry as work has begun on NEON , a brand-new venue based at Battersea Power Station . Developed by The Neon Group, this space is set to bring globally recognised immersive experiences to central London.
The venue will host two unique exhibitions per year, drawing international audiences and collaborating with influential figures in creative arts. Opening this spring, NEON is set to be a game-changer for experiential events, we are excited to this venue develop.
Follow NEON for the latest updates.
TREEHOUSE HOTEL | Manchester
A new branch of Treehouse Hotels is set to open in Manchester. Already established in London, this playful yet sophisticated hotel brand blends childhood nostalgia with sustainable, modern hospitality.
With event-ready spaces, including a spacious screening room for up to 400 attendees, Treehouse Manchester will offer a fresh setting for creative and corporate events alike. Opening early this year, it promises to be a vibrant new addition to the city's event landscape.
PRIMARY UPDATES
BEHIND THE SCENES | Team Updates
We hit the ground running in January, making significant progress towards our ISO 20121 accreditation in Event Sustainability, with a dedicated task team driving best practices for both our business and our clients.
Our 2025 exhibitions program kickstarted with a delivery for Siemens Healthineers at BCIS in Hilton London Metropole this week.
January has also been pitch-heavy, with several exciting projects in the pipeline - stay tuned for updates!
Looking ahead.
February is the month of site visits! The calendar is filled with site visits, client meetings and many exciting new project calls this month, buffered by a number of team birthdays, so we'll share all the Team Primary happenings on our socials as usual!
Keep in touch
Keep up-to-date with our latest updates and insights by following us on LinkedIn and Instagram. If you’d like to learn more about anything we’ve shared, feel free to get in touch - we’d love to hear from you.