The Lead Magnate: Techmagnate’s Monthly SEO Newsletter

Get expert strategies and actionable insights to keep your brand ahead in a constantly evolving search landscape.

📢 Google’s March 2025 Core Update: What You Need to Know

Google rolled out a major Core Update in March 2025, and it’s one of the longest and most impactful updates we’ve seen in recent years. It lasted nearly 45 days and caused noticeable changes in search rankings across many industries.

Let’s explore what happened and how you can respond.

What Changed in This Update?

Google is becoming stricter about content quality. The update is focused on:

✔ Removing low-value or copied content from search results

✔ Giving preference to original and helpful information

✔ Rewarding websites that show expertise and trust

✔ Targeting spammy or unreliable websites more clearly

If your site lost traffic, don’t worry — recovery is possible with the right steps.

What the Data Says

According to SEO experts and data sources:

• Volatility was high – many sites saw ranking changes daily
• Product reviews, finance, and health websites were most affected
• Sites that invested in well-written, expert-led content did better

✅ What You Should Do Now

If your site was impacted, here are five simple steps to take:

🔹 1. Audit Your Content

→ Identify pages with thin, duplicate, or outdated content.

→ Use tools to evaluate traffic drops and search intent mismatch.

🔹 2. Rebuild Trust with E-E-A-T

→ Add author bios, update references, and cite trustworthy sources. → Showcase credentials on YMYL pages.

🔹 3. Refresh and Add Value

→ Rewrite stale content with unique insights and data-backed updates.

→ Target long-tail, intent-rich keywords with well-structured content.

🔹 4. Improve UX & Site Structure

→ Ensure mobile responsiveness, internal linking, and fast load times.

→ Implement schema markup to boost content understanding.

🔹 5. Avoid Low-Quality AI Content

→ Humanise your AI-assisted content.

→ Prioritise clarity, value, and originality over volume.

How Techmagnate Can Help

If your traffic dropped after the update, we can help you recover and grow stronger.

Here’s what we offer:

 🔹 Content audits to identify what’s holding you back

🔹 Recovery plans for affected pages

🔹 Trusted SEO strategies that match Google’s guidelines

🔹 Human-focused content that AI updates appreciate

🔗 Speak to our SEO experts

What Type of Landing Page Do You Need?

Before you start optimizing, you need to determine the type of landing page that aligns with your goals:

• Lead Capture Pages: Primarily intended to gather user details in return for something of value (for example, a free report or discount code).
• Click-Through Pages: Applied in PPC advertising services, they prompt the users to click through to another page, for instance, a product page.
• Sales Pages: Designed for immediate buys, highlighting benefits, testimonials, and scarcity.
• Event Registration Pages: Encourage sign-ups for webinars, live events, or workshops.

🔗 Read our blog to master landing page optimisation

Key Insights from our Home Appliances Search Trends Report FY’25 India

→ Home appliance keyword searches grew by 18.41% from FY 2022-23 to FY 2023-24.

→ Air conditioners led with a 26.36% share of searches.

→ Delhi topped home appliance searches with a 24% share and 7% annual growth.

Want to know more? Download the Techmagnate Home Appliances Search Trends Report now.

We hope you found this edition insightful! Got feedback? Let us know what SEO challenges you’re tackling in 2025.

See you next month with more updates!