Google's March 2025 Core Update & AI in SEO—What You Need to Know
Boulder SEO Marketing
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Google has officially completed the March 2025 Core Algorithm Update, and if you’ve noticed changes in your site’s performance, now is the time to analyze what happened and take action. Algorithm updates can significantly impact rankings, organic visibility, and traffic, so staying informed is crucial. Check out the video below to learn more:
Understanding the Impact of Google’s Core Update
Google’s core updates are designed to improve search quality by reassessing how content is ranked. This means that previously well-performing pages might see a dip, while others may experience a boost. If your site has been affected, don’t panic—focus on understanding why and refining your strategy accordingly.
How to Check If Your Website Was Impacted
Tracking performance changes is the first step to responding effectively. Use Google Search Console to analyze fluctuations in rankings, clicks, and impressions. By comparing pre- and post-update data, you can pinpoint specific pages that gained or lost visibility. If certain pages saw a drop, it might be due to outdated content, thin information, or weak engagement signals.
At Boulder SEO Marketing, we saw an increase in organic search visibility immediately following the update. However, core updates can sometimes bring ranking volatility, so we’ll continue monitoring performance in the coming weeks to determine if these gains hold.
AI Content Experiment: Can AI-Written Content Rank?
With AI-generated content on the rise, a major question remains: Does Google reward AI-driven content? To test this, we updated an older SEO guide using AI-assisted writing while ensuring human refinement for accuracy and quality. The result? The page gained rankings in Google search within days.
The key takeaway is that AI-generated content can rank—but only when combined with human expertise. Google continues to prioritize well-structured, engaging content over AI-generated spam. The best approach? Use AI for research and ideation, but always refine, edit, and fact-check before publishing.
Strategies to Optimize for the Post-Update SEO Landscape
If your rankings took a hit, now is the time to adjust your SEO strategy. Here’s what you should focus on:
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Stay Ahead: Join Our Founder Chris Raulf at These SEO and Digital Marketing Events
Want to stay ahead of AI-driven search changes? Check out these upcoming digital marketing conferences where Chris will speak.
DigiMarCon Northwest (April 7-8, Seattle) – A must-attend conference covering emerging SEO strategies, AI-powered search, and digital marketing trends.
Free Webinar: Agentic AI for SEO (April 23, 2025) – Join Chris and Daniel Burns for a live, 60-minute webinar where we’ll explore how Agentic AI and Generative Engine Optimization (GEO) are reshaping search rankings. Learn how to dominate AI Overviews and generative search using cutting-edge Micro SEO strategies. Seats are filling up fast—secure your spot today.
AgencyCon Denver (April 24-25) – Hosted by Hyper Dog Media at Thrive Workplace Centennial, Colorado, this event is perfect for digital marketing agency leaders looking to refine their strategies.
Final Thoughts
Google’s core updates will continue to evolve, and adapting to these changes is essential for maintaining search visibility. If your rankings were affected, now is the time to refine your content strategy, enhance user experience, and strengthen credibility signals.
Have an SEO question you’d like the BSM team to answer in a future tip? Noticed an interesting search trend you want to share? Drop a comment or send me a message—We’d love to hear your thoughts.
Cheers,
Boulder SEO Marketing Team