Lack of passion is fatal

My daily mantra is "Lack of passion is fatal", this is how I wake up every morning and start my day.

Creative people have their brain permanently connected… whatever we see, touch, smell or hear is a source of inspiration.

That moment in which something awakens your interest and suddenly opens a mental world of ideas, which you can then turn into something tangible by giving it shape and color… that moment is really amazing! Creating is MAGICAL!

We start each collection with a phrase or title from Thomas Meyer (founder). From there, the designers start our research and development process to create what will be the final collection. We nourish ourselves with books, trends. We set aside computers, visit museums and art exhibitions, make inspirational trips and create with our own hands. We paint, we cut out old clothes, we sew, we mix, we combine ... we let our imagination fly and thus create unique garments that are very different from the rest of the brands.

For me, travel - both personal and for work - is key in all my creations. Mixing with other cultures, immersing yourself in the customs, colors and tones of each country, pushes your imagination to create new things and even to mix totally opposite ideas. Why not create a "Marrakech cowboy" or an "African athleisure" piece?

Desigual is difference, multiculturalism, happiness, passion, freedom, connection with the world, authenticity and that is what we designers want to express in our creations. We want to excite people and feel that what they’re wearing is not simply just a garment, but something that represents positivism, values and emotion.