Improving Customer Satisfaction with Agentic AI: A Vendavo Use Case

How does your organization benefit from AI? Does your pricing team use algorithms to analyze large datasets? Maybe your marketing team uses generative AI to write copy and generate lists. Your software developers probably use AI to examine and improve your codebase.   

Just when the ways to use AI seemed limitless, a new form of AI is already prompting many to rethink how they can put artificial intelligence to work. Agentic AI refers to a set of AI systems and models that are capable of making decisions without human intervention and executing specific actions. Whereas Generative AI will produce something new given specific human directives, Agentic AI can understand goals, adapt to changing circumstances, and accomplish a specific task on your behalf.  

Yes, Agentic AI could plan and arrange your next vacation. Soon, the agents will also be able to support sales productivity by understanding customer messages, formulating responses, and booking meetings. They could also optimize and automate supply chain management efforts by monitoring external change factors and implementing quick adjustments.  

Particularly within price setting and negotiating B2B agreements, explainable, controllable guidance is best generated from a combination of AI and human intelligence. There are areas where a more automated approach can be enormously helpful for ultimately optimizing profitability, however. 

Vendavo AI Assistants 

At Vendavo, we use AI in countless ways, across teams and within our pricing, selling, and rebate products. What’s new is an exciting use case of Agentic AI that we are designing to elevate our customers’ experience with Vendavo solutions.  

Our first Vendavo AI Assistant provides in-app guidance for our pricing and selling solutions. Let’s say it’s been a minute since you’ve updated your customer segmentation structure and recent market shifts have created a need to reevaluate. Rather than sifting through pages of static product documentation, you can ask the Vendavo AI Assistant to take you through step-by-step instructions directly within your workflow. It brings the old how-to product video to a whole new level.  

The AI Assistant will always be available at the right time and will provide context to help you complete tasks more efficiently. It will continually review the most recent product documentation and learn from user interactions to provide the best product experience possible. 

We’re doing real-life pressure testing of this first Vendavo AI Assistant to a select group of customers. It’s important and we are going to get this exactly right. All signs point to a powerful, efficiency-enhancing tool for our customers, and it will be rolled out across all our products later this year.  

AI has permanently changed how organizations do business, deliver products and services, and interact with others. Agentic AI is helping our organization automate functions, improve user experience, and deliver outcomes that are measured in customer profitability. We’re really excited about this first use case and have plans to build many more.  

What’s your most impactful AI use case?