What’s Driving EMEA Pricing Execs? 2025 Compensation, Satisfaction, and Career Goals

Professional pricers know the importance of offering customers the right product for the right price at the right time. When the price is too high, organizations risk losing the opportunity. When the price is too low, you could be leaving money on the table.  

Pricers are indispensable to a growing organization. How satisfied are they with their work, compensation, and training opportunities today? To find out, we partnered with the EPP-Pricing Platform and asked 202 professional pricers across Europe. Results are both encouraging and, for organizations and pricing pros looking to hone their growth strategies in 2025, directional. 

Overall, pricing roles are rewarding 

More than thirty years ago, research demonstrated every 1 percent of price improvement yields a 10 percent or more improvement in price. Finding and implementing price improvements is an important growth strategy and best handled as a team sport. But it’s a pricing professional that truly leads the charge. In the new Pricing and RGM Salary Outlook 2025, 81 percent of respondents say they enjoy their work – even amid the economic volatility that has plagued Europe in recent years. 

Just over half (54%) report feeling satisfied with their compensation.  

Average salaries  

Most study respondents are seasoned professionals. They reported their pricing experience as over 10 years (36%), over five years (29%) and less than three years (11%). Their annual salary breakouts are as follows: 

For 56 percent, salaries range between €60k and €100k and another 26 percent make between €100k and €150k. The majority (82%) benefit from a bonus structure. 

Work models 

Currently, 40 percent of pricers work in-office full time and appreciate it while 46 percent operate in a hybrid environment and 50 percent would like to work in this way in the future. Very few work fully remote (14%) and even fewer (10%) seek that type of work circumstance. 

Skills employers seek 

The demands of pricing and revenue management today require multifaceted professionals that bring a wide range of skills. Cross-functional communication and an analytical mindset is crucial, as is technical prowess. In 2025, AI has been identified as a key price management enabler so pricing pros are well-served to develop skills in this area. 

Just 13 percent of European respondents to a separate study, the 2025 Pricing for Profitable Growth Outlook, say their organization does not currently use AI for price management. All other organizations (87%) reportedly already use AI either on an ad hoc basis to advance their pricing strategies or it has been fully streamlined into their operations.  

The emerging technology likely isn’t being used as well as it could be however, given 60 percent of respondents to the salary study say they are not being supported to adequately or actively develop specialized functional skills.  

Equally concerning, in the past year, half of executives say they have received no specific price management training and another 20 percent had less than one day of training. 36 percent say they don’t have plans for any specific training in the next 12 months.  

Good news in 2025 

As organizations roll out aggressive goals for the new year and set their sights on growth, offering the right price is mission critical. The good news for pricers is most organizations understand this and 96 percent of European respondents to the 2025 Pricing for Profitable Growth Outlook say their organization plans to recruit more pricers in 2025.  

If you’re seeking a new role in the new year, the best thing you can do to improve your odds and increase the value you’re able to bring to your organization is train up! Learn all you can about how AI is used in pricing and ensure your price management know-how is up to date.