How to Streamline the Checkout Process on Your M-Commerce App?

With the popularity of mobile devices exploding, the majority of traffic to most eCommerce websites these days originates from smartphones. Because customers abandon stores that don’t offer a mobile friendly experience, online retailers are beginning to build mobile apps to cater to their smartphone-using customers better. Not all mobile apps to date have succeeded – many receive a lukewarm response while many others just get deleted after a single use.

A primary reason why many m-commerce apps fail to engage customers is that the checkout process is so tedious, long, or just plain confusing. Streamlining the process, on the other hand, improves the shopping experience for the customer and you are more likely to close a sale. Here are some ways to streamline the process:

Build a Clutter-Free Interface

A simple interface, where everything is labelled clearly and is easy to tap, is recommended. Any visuals you use must be simple and attractive, and make adequate use of whitespace to get your content to stand out. If you need users to fill out forms, it must be small and straightforward.

The Navigation Must Be Intuitive

Make navigation simple and effortless. Don’t use separate pages for address and payments, if possible. Create a breadcrumb style of checkout so users know exactly where they are in the process and how far they have to go before they can finish it.

Remember Customer Details

This tip is for engaging recurring customers. Always ensure the app stores customer information (except payment details). Nobody wants to fill lengthy forms out multiple times – most people don’t have the patience for it and will abandon your application if you ask them to.

Don’t Sell Out Of Stock Products

Nothing is more annoying than getting to the end of the checkout process only to find that the product is out of stock. Always ensure you are selling products in stock. Nothing irritates customers faster than you wasting their precious time.

Do you own an m-commerce app that has high abandonment rates? You can hire dedicated developers to optimize and upgrade your app – including the payment process - to boost user engagement.