Running an Ecommerce Website without Mobile App? Think Again !
Some Facts...
E-commerce shopping apps have shown faster user growth than the apps of traditional retailers this year, according to a study from App Annie made available to Mobile Marketer.
The top "digital-first" shopping apps such as Amazon, Etsy and Zulily saw more than 60% growth in total user sessions in the first half of 2017 from a year earlier, compared to a 50% increase for apps from brick-and-mortar retailers.
Did you know that in the current market one-third of all e-commerce customers today are a mobile customer?
Some insights of e-commerce mobile application benefits
Inbuilt Features on Your Phone
Apps have the unique ability to integrate seamlessly with some of your Smartphone’s inbuilt features. The most beneficial ones are: Location/ GPS, Camera, microphone, accelerometer.
Push Notifications
Send notifications to your customers' phones. This can help you remind them of important sales, new products, etc.
Availability Offline
Once an app is downloaded you can use it offline until your battery dies.
Enhanced Usabaility
Apps have significantly improved the navigational features for their visitors verses that of a website, which in turn increases the user interactivity.
Speed
Once downloaded, an app is installed on your device and a lot of the functionality and elements will load and operate very quickly.
Customer Preferences & Buying Habits
Apps are more beneficial to businesses that attract loyal, repeat visitors who make multiple purchases as opposed to visitors who are only one-time customers.
Visibility
People have the ability to save apps to their home screens or via shortcuts. This increases their visibility, which means they are likely to be reminded of them more frequently.
Additional Revenue Streams
In-app purchases can be built into your app extremely easily, and provide a seamless transaction experience.
Make Payments Easier, Faster, and More Secure
When you develop a mobile app, you can include secure payment options and program the app to remember these options for subsequent shopping experiences.
Encourage Social Sharing
Want customers to advertise on your behalf? With an app it is easier to share your merchandise on Facebook, Twitter, Instagram, and many other social media platforms.