Europe aligns with U.S. on Google Search

Top stories you need to know:

1. E.U. says Google Search violated competition rules in preliminary findings

European regulators’ stance echoes that of the U.S. DOJ. But is it too little, too late? 

2. Fubo’s Dina Roman on how women’s sports are propelling its March Madness strategy this year

Women’s sports are the buzzworthy topic this March Madness and streaming platform Fubo is seizing the opportunity. Fubo’s Dina Roman breaks down the sports streamer’s March Madness strategy and more.

3. New Stagwell survey: EMEA executives want to advertise alongside news, but buyers fear backlash

Stagwell’s latest research shows a perception gap between executives and media buyers. 

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Inside track:

Sue Morelli and Jen Dass on maximizing the success of data-driven audience targeting

As part of our Dynamic Duo series, Gilead Sciences' Sue Morelli and Initiative's Jen Dass explore how data-driven targeting is evolving. 

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Hot takes:

The retail media boom is here —  how can it scale?

"If retail media is going to deliver on its promise, the industry must streamline access, standardize operations and make the channel more accessible to all advertisers — not just the largest brands and holding companies." 

— Mike Hauptman, founder, AdLib 

New Belgium’s Rebecca Dye Yonushonis on capturing Gen Z with bold branding

“Gen Z is a generation like no other,” she says. “They’re rejecting the picture-perfect, polished marketing that millennials embraced.”  

— Rebecca Dye Yonushonis, CMO, New Belgium Brewing 

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