Tubi kicks off the FAST future for The Big Game

FAST Forward: Tubi streams its way to Big Game history

 By Chris Brooklier

• Tubi is streaming the Super Bowl two years after it broke through with its infamous Super Bowl ad in 2023.
• This is the first time a free ad-supported television platform will air the media event of the year, and Tubi plans to engage its audience that skews younger and female with a red carpet pregame show that will focus on the culture around the Super Bowl.

💡 Lightbulb moment

“Showing these advertisers that we have the chops to stream the biggest media event of the year, then you think of us in the same mind space as Netflix and not Pluto TV or Roku.”

— Nicole Parlapiano, CMO, Tubi 

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Big Game commercials: AI tools, pharma brands and women in the spotlight

By Ilyse Liffreing

• Viewers of this year’s Super Bowl LIX, between the Kansas City Chiefs and Philadelphia Eagles, can expect to see more spots catering to women, and a bigger presence from artificial intelligence and pharmaceutical brands.
• Ads this year cost a whopping record $8 million. 

💡 Lightbulb moment

One thing that is staying the same are celebs appearing in commercials. “There’s a connection between celebrities and a built-in audience.”

— Mark Fitzloff, founder, Öpinionated

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Goalhanger’s Tony Pastor on building a global podcast brand

• Goalhanger, the U.K.’s leading independent podcast production company, has seen extraordinary global growth thanks to its podcast hub, which includes shows like The Rest Is History, The Rest Is Politics and The Rest Is Football.
• The company supplements its subscription model with commercial partnerships in advertising and sponsorships, noting that its audience skews young and remains highly engaged with its long-form content. 

💡 Lightbulb moment

“We are nowhere near peak podcasting. Unlike other forms of media, we’re growing — unlike traditional TV and radio models, which are shrinking.”

— Tony Pastor, co-founder, Goalhanger

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