Comms Snapshot: March 7
Bowen Yang Thinks Being Present is Overrated
On a “Wild Card with Rachel Martin” encore episode, Bowen Yang from SNL and Las Culturistas candidly answers introspective questions like “What was a moment you felt proud of yourself when you were a kid?” and “What’s a quality you’re drawn to that you don’t possess?”
MWC 2025 Unveils Futuristic Phones, Laptops, and Concepts
MWC 2025 showcased futuristic mobile tech, including AI-powered phones, foldable gaming consoles, and solar-charging laptops. Highlights include Xiaomi’s modular camera system, Lenovo’s 3D laptop, and Nothing’s AI-driven Phone 3A series.
Trends Defining Wellness in 2024: Clinical > Clean
The wave of "clean" ingredients catapulted by beauty and wellness brands is losing ranking as consumers crave clinically-proven ingredients instead. In fact, half of US and UK consumers consider clinically-proven ingredients a major factor in purchase intent, with only 20% citing the same for natural or clean ingredients. Much like the term "organic" became watered down and expected, consumers now view clean ingredients as table stakes and are looking for the next, more scientifically-proven effective way.
Twitch Unleashes Creator Potential with New Monetization Policies That'll Fuel Brand Partnerships
What’s New? Twitch's new policy allows most creators to monetize their streams from day one, removing previous barriers to earning revenue.
So what? This policy change is more than just a revenue boost for creators. It expands the pool of creators available for brand sponsorships, offering brands more diverse and cost-effective opportunities to engage with Twitch audiences.
Top Trends of the Week
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X: Harry Styles
Reddit: John Cena Turns Heel
Youtube: Feeding Starving Celebrities
Pinterest: Soft Spring Aesthetic
Saucony Shifts Strategy to Focus on Community and Connection
So what? Instead of just selling shoes, Saucony is tapping into what really moves runners—shared experiences, support, and a sense of belonging. It’s a reminder that brands can break through when they focus less on the sale and more on the story.
Instant-Ramen Marketer Samyang Built Gen Alpha’s Favorite Brand
Samyang has built deep brand loyalty among Gen Alpha by prioritizing community over traditional advertising. Through experiential marketing and activations, they have fostered genuine connections and turned potential setbacks into moments of engagement, reinforcing loyalty and appreciation among their fans.
By actively listening and responding to their audience, brands can transform consumer enthusiasm into lasting brand affinity.
The 97th Academy Awards
The 97th Oscars, hosted by Conan O’Brien at the Dolby Theatre, celebrated the year’s best in film, with Anora winning Best Picture and awards going to talents like Adrien Brody and Mikey Madison, alongside performances by Doja Cat and Ariana Grande. Selected by over 10,500 industry professionals from the Academy of Motion Picture Arts and Sciences, the Oscars recognize cinematic excellence and influence the future of film.