Comms Snapshot: February 14
Elite Athletes See a Different World: A Visual & "Quiet" Analysis
Take a look at what the greats all have in common. The answer lies in their eyes.
Netflix Joins the Race to be the #1 Platform for Video Podcasting
Netflix is considering video podcasts to compete with YouTube and Spotify. By working with podcasters on licensing and original content, Netflix aims to increase ad revenue, attract creators, and expand its content ecosystem. This strategy supports Netflix's broader goal of diversifying beyond traditional streaming.
Millennials Are Flipping The Script On The Midlife Crisis
Unlike previous generations, whose crises stemmed from questioning their material success, the “millennial midlife crisis” is characterized by anxiety about the future. This leads them to seek comfort through personalized wellness experiences, skill-building activities, and nostalgic reconnections that foster community. With that, they’re favoring a more understated approach to their possessions and lifestyle.
LinkedIn Is Making A Big Push For Video
What’s New? LinkedIn is doubling down on video by prioritizing short-form video, enhancing creator tools, and reshaping its algorithm to spotlight creator-driven content.
So what? The platform is evolving into a key space for professional influencers and B2B marketing.
Recommended by LinkedIn
TOP TRENDS OF THE WEEK
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TikTok: Met My Younger Self for Coffee
Reddit: Honda & Nissan Scrap Merger
Youtube: Kendrick Lamar
Pinterest: Romantic Getaways
The Best (And Worst) Super Bowl Commercials This Year
This year's Super Bowl ads featured a mix of nostalgia, humor, and missed opportunities. Some highlights included Dunkin's Boston-themed ad with Ben and Casey Affleck and Jeremy Strong, and Instacart's tribute to classic icons like Mr. Clean and the Energizer Bunny. However, Hellmann's attempt to recreate When Harry Met Sally with Meg Ryan and Billy Crystal felt forced, and Zeam's unclear pitch left viewers confused.
Duolingo's Owl Mascot Duo Dies & The Internet Investigates
Duolingo has "killed off" its iconic green owl mascot, Duo, in a bold marketing stunt that has captivated the internet. Announced via social media with humor and mystery—including a faux investigation tying Duo's "death" with recent cultural moments—the campaign cleverly engages users while promoting the app's premium subscription.
NASA Brings Space Exploration to a Younger Audience
NASA is making history with its first-ever Twitch stream directly from the International Space Station (ISS). This event marks a bold step in NASA's strategy to captivate younger audiences and inspire the "Artemis Generation" via digital platforms like Twitch.