BUILDING CAPACITY IN PR 2024

Can you write for the media? If asked to draft a press release, could you do so? If given the task of developing the first quarter of a public relations plan for an organization or managing an event, how proficient are you in those aspects? Public relations goes beyond press releases; it involves image building.

Organizations are reconsidering the role of PR practitioners, grappling with questions about our contributions and sometimes confusing us with marketing and sales. PR is not sales; its impact may not be immediate, but it manifests later. "You can't expect PR practitioners to boost bookings immediately," but do you know what we can do for your brand? We can enhance brand awareness, provide visibility, and shape brand perception, ultimately contributing to sales. It takes time, as consumers prefer brands with a positive reputation.

So, if organizations are questioning us, we should put in more work and deliver more report-driven campaigns. We often prioritize visibility without the capacity to deliver, without truly understanding PR. Let's invest time in learning the craft and improving our PR skills, striving for a balance.

Funny enough, this year I thought I didn’t achieve anything. I was scared to look back while everyone is already editing their 'thank you for the happiest year of my life' video, and here I am just on bed wondering what is next. But I didn’t let that make me feel bad. I looked back and realized that this year was "God did for me". I remembered when I started my career; I didn’t know so much, and look at me now!!! Look at what I am becoming. Thank you God. In 2024, I encourage you to take the time to learn, grow, and nurture your PR career.

See you in 2024!!

Thank you for sticking with me!!! You are the best. I pray we all achieve our true desires next year."