Actually, Sustainability IS for Everyone Issue 24: Meet Our Green Team, EarthBe4

At KnowBe4 , we have an amazing “green team” called EarthBe4, comprising over 55 members (known as Earthsters) hailing from six countries across the globe. In addition to acting as our sustainability ambassadors and green think tank, this group organizes all sorts of employee engagement activities. Read on to learn just some of the activities that have taken place since EarthBe4’s inception in mid-2021.

Adopt-A-Street

At our headquarters in Clearwater, Florida, we adopted Garden Ave through Keep Pinellas Beautiful and the City of Clearwater Adopt-A-Street program, and have held 10 cleanups since then. At our most recent cleanup in April this year, we had over 50 KnowBe4 employees participate in the cleanup!

Farm 527

Also in Florida, EarthBe4 has informally adopted Farm 527. What we lack in formality, we make up for in affection! This ~6 acre native property is a community that supports #wildlife (terrestrial and aquatic), helps create an ecological balance in a paved world, and simultaneously produces usable resources such as fruits and vegetables, organic compost, backyard eggs, and honey. The property is the childhood home of the Dr. Sylvia Earle , an American marine biologist, oceanographer, explorer, author and lecturer, and founder of Mission Blue , a non-profit that is creating a global network of marine-protected areas. She has also been in several films, including Seaspiracy, Mission Blue, and Sea of Hope. We have done four cleanups here, and this past weekend, several Earthsters got to take part in a bird hike led by Jim McGinity .

"Knowing is the key to caring, and with caring there is hope that people will be motivated to take positive actions." -Dr. Sylvia Earle

Global Cleanups

EarthBe4 has also organized several global cleanups; all said and done, KnowBe4 employees have participated in over 20 organized cleanups since 2021. These organized cleanups took place in the U.S., UK&I, Netherlands, Singapore, South Africa, Germany, Australia, and India, and removed approximately 3,400 pounds of trash from the environment. We even did a scuba cleanup last year in Tampa, Florida. 

Quarterly Contests

The group has put on several contests, games, and initiatives, including a Desk Plant Contest, Meatless Mondays, No-Waste November, a Plant Growing initiative, twice-yearly “Cleaning Earth. Together” (a month-long individual cleanup campaign), Waste Free February, Annual month-long Drop & Swap (where employees bring in items they no longer use, for others to take home), Earth Month festivities, etc.

Environmental Education

In 2022, we sponsored a KnowBe4 TEDx watch party event, where we showed over a dozen TEDx Countdown videos. This was an event on sustainability which counted down to the UN Climate talks: COP26. 

Also in 2022, EarthBe4 hosted a The Carbonauts 6-week training where Knowsters could learn their personal carbon footprint and how to live more sustainably. The course guided and inspired participants to take personalized actions and move to a sustainable, low footprint life by providing the why, the how, the support, and the #accountability needed. 

And finally this year, we were able to preview the documentary series, Future Forward, produced by The Climate Pledge . Future Forward is a character-driven, six-part documentary series featuring people and businesses pioneering industry innovation on the front lines of climate change. Each film profiles visionaries fighting for their dream of a better world, the complex hurdles to igniting corporate change on a global scale, and a contagious hope—and inspiration—for the future.

In total, we had 185 KnowBe4 employees from six countries take advantage of these educational opportunities.

Our KnowBe4 employees are an incredibly giving, engaged group of people, and EarthBe4 is doing a fantastic job leading the charge in our environmental engagement initiatives.