Venice Music’s Post

We've listened, we've learned and now we've released ⚡️ We soft launched our pro membership 8 weeks ago to our un:hurd music community, we then used the last 8 weeks to collect feedback, learn and iterate and excitingly we've now pushed our pro membership live to everyone 🥳 There's some really cool features in here, and some of my favourite updates 🤓 are: - An overhauled 'todo' list which looks BEAUTIFUL (check this out in the blog below) 👩🎨 - Our benchmark insights tool which compares artists with their peers and allows them to launch insight-led growth campaigns in one click 📈 - The option to re-pitch songs to previously successful promotional partners. Thanks to artist feedback, we understood the value in artists seamlessly being able to re-submit to their favourite promo partners ⭐️ - Active campaigns now being featured on the home page for easier access. Again, artists spoke and we listened - it's now easier than ever to check the progress of your campaigns on the homepage ⏭ - Access to our discounted partnership network (more to come here...) 🤝 S/o to the team for all their work in bringing these ideas to life 🧠 and if you're interested in learning more - have a little read of the blog summarising the updates below 👇 https://lnkd.in/e2FBQbxa #musicsubscription #artistupdates #independentartists #musictech #musicindustrynews

New Post: 8 Best Quotes From ‘Wonder Women of Latin Music’ Panel at LAMC 2024 - https://lnkd.in/gr8-xq-6 - The Latin music landscape is undergoing a bigger transformation where women are not only stepping into the spotlight, but also reshaping the industry through leadership, innovation and a commitment to diversity and inclusion. This was demonstrated by top female executives and industry members at the Wonder Women of Latin Music panel, which kicked off the Latin Alternative Music Conference (LAMC) on Wednesday (July 10) morning in New York. Moderated by Billboard‘s Griselda Flores, the panel featured Kemelly Figueroa-Mouriz of Loud And Live, Yasmin Muller of Spotify, Fabi Kulick of Live Nation, Rocio Guerrero of Amazon Music, Isabel Paz of the Latin Recording Academy, Gabriela Urquiza of GlamRock Agency and Celia Saez of The Orchard, all female Latin music wonders who took to the microphones at the InterContinental Hotel for a candid conversation about why female solidarity and representation is critical in the music industry. “Having female leadership has been crucial for my professional development, because we understand each other and know the challenges we face, such as the glass ceiling,” said Saez of The Orchard, for example. Here are some of the best and most memorable quotes from the Wonder Women of Latin Music panel at LAMC 2024: Kemelly Figueroa-Mouriz of Loud And Live on diversity initiatives: “I have a lot of experience in mentorship. I think that has forced me to go outside of my circle and find the solution to allocating voices. Going outside and seeking them has been so amazing — seeing that support, and receiving that support. I think it’s important to see that not only are we all here together to have the conversation but also to celebrate. This generation coming in, it’s important to seek and establish relationships, nurture these student-mentor connections.” Yasmin Muller of Spotify on artist development: “I’ve been involved in curation and programming, and a big part of our job is to discover new artists and help them gain exposure. We’re always asking, ‘Why are we passionate about this artist, and why should you give them a chance?’ However, I often consider the side: finding an artist with talent and working with them in a meaningful way, utilizing my experience. Working with artists is incredibly challenging; it’s a job that never stops and requires constant thought. But it would be fascinating to apply all my experience to support a talent I truly believe in, particularly women in challenging industries.” Fabi Kulick of Live Nation on career resilience: “You should never be afraid to lift yourself up and start from scratch. This industry might look glamorous and indeed, it is fun. You get to support artists, work with talented people, and meet incredible profe

We all know that dreaded “on-hold” music. How many companies are thinking about their user experience during the time when consumers are actively (or absently?) engaging with their brand — and what opportunities are they missing out on? Great article on how to get ahead of the curve to create a more impactful interaction.

I asked Gabe "P" Pabon , the founder and host of On The Radar Radio and on-air personality of Power 105.1, what he does for a living... Since starting On The Radar, Gabe P has carved a unique niche in the music industry and has pioneered a new wave taking over the music and media space. Starting from humble beginnings in 2018, in an empty studio at iHeart Music, Gabe's vision was simple yet ambitious: to create a platform that authentically represented the emerging voices in rap. This vision quickly evolved into On The Radar Radio, a show that not only showcases talent but also sets trends and influences the culture on a massive scale. With a clear eye and ear for talent and an uncompromising dedication to giving artists a voice, Gabe has transformed On The Radar into a pivotal voice in the New York hip-hop scene and beyond. But what made On The Radar so successful just a few years in? Authenticity and accessibility. On The Radar didn’t wait for artists to come to him with a million followers or a platinum record. He opened the doors to anyone with passion and a story to tell. This inclusive approach has produced viral moments that garnered attention from industry giants like Drake and Nicki Minaj, and has broken artists like Ice Spice and Concrete Boys. But On The Radar is more than just a radio show, it’s a fast-growing movement... With the launch of On The Radar Records, Gabe is taking his vision a step further, nurturing talent not just on-air but through records. This expansion signifies that On The Radar isn’t just highlighting artists, but rather developing and promoting them on a larger scale. Looking ahead, On The Radar is poised to become a global brand, continuing to showcase diverse talent and bring new music to the forefront of culture. Whether it’s through viral freestyles, interviews, or records, On The Radar's and Gabe’s influence on the music industry is undeniable and a prime example of how passion, when paired with strategic vision, can change an entire industry. #musicindustry #whatdoyoudoforaliving #ontheradar #music

📞 Did you know Americans can spend 43 days of their life on hold, according to a Martex and Talk.to study? 💡 “Companies must reevaluate the music their customers are experiencing. Is it appropriate? Is it reassuring? Is it well-produced? Does it convey the brand’s personality?” says Colleen Fahey, our US Managing Director. ❔ Why does on-hold music matter more than you think? ❔ How can you create a better on-hold experience? 🎵 Find the answers in Colleen Fahey’s latest article here: https://bit.ly/3B9TZMu 🔗 #sonicbranding #onholdmusic #musicmarketing #audiobranding

The concept of Direct-to-Fan in the music industry is not new. Long before the digital era, artists were already finding ways to connect directly with their audiences. One standout example is rapper Todd 'Too Short' Shaw, who, in 1987, sold 50,000 copies of his album 'Born to Mack' directly to fans from the trunk of his car. This is just one of many instances where artists took control of their distribution, bypassing traditional gatekeepers. Fast forward to today, and the landscape presents itself with opportunities for musicians to do the same. Platforms like Bandcamp and Even, or an artist's website, empower artists to connect directly with their fans, sell their music, and build a loyal community. The tools and technology might have evolved, but the essence remains the same: artists taking charge of their destiny. #musicbusiness #musicindustry #musictechnology #contentwriter #evenmusic #bandcampmusic #directtofan

At our sold out (!) Studio Herrström workshop this week, we covered three stages of defining how to build brands for success in the music industry. Many participants revealed that they struggle to stand out in the competitive music landscape and make meaningful connections with their audience. We see time and again that a misdirected focus on competitors gets in the way of developing your own unique identity. (What do YOU and your audience truly stand for vs what looks "cool" or trendy.) Besides that, here's a quick round up of some workshop takeaways were - - Define who you are as a brand. - Assess if your brand serves or hurts you. - Don’t mimic competitors; develop your voice. - Build in stages, not all at once. - Understand your audience's culture and dreams. - Let your audience shape your brand. - Value your most devoted fans. (See below 🙂 ) - Act on insights; keep evolving. - Experiment to find what resonates. - Seek expert advice for fresh perspectives. If these takeaways resonate and you’d like to be the first to hear about future workshops, keep an eye out for our next one: https://lnkd.in/d7wegd8Q #musicindustry #musicbusiness #artistmarketing

Defining your brand is crucial for independent music creatives as it establishes a clear and consistent image that resonates with your audience. By articulating the key attributes, values, and messages you want to convey, you create a solid foundation that guides all your branding efforts. This helps differentiate you from others in the industry, builds a loyal fan base, and enhances your marketability. Consistency in your brand message ensures that your music and image leave a lasting impression, attracting more opportunities and fostering growth in your music career. #IndependentArtist #MusicBranding #DefineYourBrand #IndieMusic #CreativeIdentity #MusicMarketing #ArtistDevelopment #BuildYourBrand #MusicSuccess #IndieMusician

When music leaders converge in London 🇬🇧 #SoundCloud EVP and General Counsel Ama Walton recently shared her valuable insights at Music Ally Connect. She and fellow panelists focused on “The Rise of Music’s Creator Economy” by exploring the growing sector of DIY creators. How does an artist lock in on their audience and successfully navigate the music industry? Connection is key 🔑 for all artists, established and emerging. Ama said at the conference, “You can see this on SoundCloud where superstars drop exclusive tracks to hear a response from their fans...this connection is so important.” We couldn’t agree more 🚀 📸: Erin Coleman #MusicIndustry #WomenInMusic #WomenInTech

Taylor Swift’s Brand Exposed: Download the Groundbreaking SoundOut Report That Reveals It All! Is Taylor's brand strength masking a decline in her music’s commercial appeal? Discover the shocking insights from a 12-year study involving over 60,000 consumers that puts nearly 200 Taylor Swift tracks to the ultimate test – separating the power of her brand from the music itself. What’s Inside? ·       A complete ranking of Taylor’s songs, from the chart-toppers to the chart-floppers ·       The true value of the Taylor Swift Brand ·       The emotional blueprint of her music and how she’s crafted a brand that dominates globally – even as track ratings fluctuate. ·       The surprising role of AI-generated tracks: could a machine outperform the queen of pop? ·       And much more… For brands, marketers, and Swifties, this isn’t just a report; it’s a treasure trove of insights. Find out which Taylor Swift track aligns with your personal or brand personality and explore the data behind the hits! Curious? Download the full report now https://lnkd.in/e3eeXkcS and uncover the untold truth behind Taylor Swift’s music! hashtag #Music #marketing #taylorswift #marketresearch