SIXIÈME SON’s Post

We all know that dreaded “on-hold” music. How many companies are thinking about their user experience during the time when consumers are actively (or absently?) engaging with their brand — and what opportunities are they missing out on? Great article on how to get ahead of the curve to create a more impactful interaction.

The 10,000 hours rule 🔑 This rule highlights the idea that it takes around 10,000 hours of focused practice to master a skill, underlining the importance of dedication and persistence. In music, the industry is incredibly competitive, requiring constant innovation and adaptation. You need to navigate the continually evolving landscape of music trends, deal with the unpredictability of gig opportunities, and manage the pressures of social media presence and branding. And this is just the tip of the iceberg. However, as much as this journey is challenging, it is rewarding. Every gig, practice session, and hour spent digging through new music is part of your path to becoming an exceptional artist. Each hour you invest brings you closer to your goal! 🚀 If you're on this journey too, what's your biggest challenge on the road to 10,000 hours ❓ Let's share our experiences and support each other! #Dedication #MusicIndustry #PracticeMakesPerfect #HouseDJ

Ready to strategize your music business? Schedule a one-hour consultation with Allen Johnston, who brings years of industry expertise to the table. Together, we’ll outline your next steps and craft a winning strategy tailored just for you. Book your session today! #Consultation #MusicStrategy #IndustryExpert #MusicBusiness #TheMusicSpecialist

Unlocking Placements: How to Maximize Opportunities with Your Music Discover how to increase your chances of getting placements for your music, whether it's for a bumper, narrative, or flavor track. Learn the importance of creating different versions of a well-structured track to provide options for potential placements. Seize every opportunity to showcase your talent. #MusicPlacements #MaximizeOpportunities #MusicProductionTips #CreativeOptions #MusicForMedia #MusicIndustryInsights #MusicMarketing #TalentShowcase #AudioProduction #MusicSuccess

How to use Event Reflection to generate Perfect Music & Atmosphere in Future Events—even if you think it’s hard to recall details (THREAD): 🎶 - Reflect on past events to enhance planning. - Share your thoughts below! - Visit our website: theMusicMedic.com #EventPlanning #MusicMagic

Meeting Mrithika Munukoti was like finding a twin flame—both of us coming from the corporate world but sharing a profound passion for music. What made our conversation truly special was how naturally we connected on so many levels. We talked at length about how volunteering and event planning shaped our professional growth, allowing us to develop key skills like leadership, communication, and adaptability. Our conversation went deeper into the current independent music scenario, and it was refreshing to hear how much our perspectives aligned. We discussed how independent artists today face unique challenges, from visibility to financial sustainability, and how the generational acceptance of music is changing the way people discover and consume it. There’s an increasing demand for authenticity, and we both believe that independent artists have a powerful role in this shift. As we talked about these issues, we realized that we both aspire to become a bridge—raising awareness about the importance of independent music and helping artists apply strategies that will empower them to grow sustainably and organically. It’s inspiring to meet someone who shares the same vision of using our professional backgrounds and passion for music to create a more inclusive and supportive ecosystem for independent artists. #IndieIndustry #TamilIndependentArtists #MusicSustainability #EmpoweringIndependentArtists #MusicCommunity #InclusiveMusic

It’s easy to point fingers at the system, but the reality is that we already have enough number of independent artists to create real change—if the will is there. The platforms already exist, but the mindset shift is what’s missing. The underlying issue is that many independent artists still desire to be part of the major label system they criticize. We still see validation in signing that deal, believing it’s the ultimate marker of success. That contradiction is holding back the potential to build something radically different. If independent artists truly want change, they need to own the fact that they are the music industry. Building a the future we want means letting go of the idea that success equals being absorbed into the major label machine. It means prioritizing real connection, fandom and sustainability over traditional industry benchmarks. The power is already in our hands—it just takes the courage to use it. #music #musicindustry #independentartist

Most businesses have stopped moving to their own music. Instead, they wait for examples and instructions and proof of what “works.” They watch left to right and try to emulate music that is already fading. By looking for security they have learned how to march, but they have forgotten how to dance. #change #changleadership #innovation

It's easy for music teachers to know what to do when things go according to the plan. But what do we do when things aren't working? For next week's Idea of the Month Webinar, we respond to this challenging topic with strategies and support. Hope you'll join us for this informative session. If you have colleagues for whom this topic would be relevant, please REPOST. #musiclessons #musicteacher #musiceducation

My Attitude to Making Music 5 Years Ago: Long grinding hours but less productive, easily burnt out and reduced creative output. My Attitude to Making Music Today: Shorter but more powerful creative sessions with lasting consistency. Realising that taking breaks is beneficial to the craft. What are your thoughts? #musicproduction #musicindustry #musicbusiness