What makes a “strong brand”? Here are five key checkpoints that are common defining qualities in strong brands. As it’s core, brand strategy is quite simple: be clear what you are, be distinct in your identity and be consistent in your delivery. How do you stack up when you read this list? #branddefinitions #brandstrategy #branding #b2b #rebranding #brand #bigquestions #brandingfundementals #marketingstrategy #businessstrategy
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Give your business superpowers. Today, people don’t buy products or services. They buy brands. The outdated belief that branding is only for consumer brands is long gone. Whether in the B2B or B2C sectors, have you noticed how the market leader is invariably the leading brand? The strongest brand always wins. To discover a proven framework to build an irresistible brand type “YES” in the comments section. #branding #rebranding #growth #B2B
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Crafting brands for success. Consistently expressing your brand the way it was intended is crucial and drives positive impact on growth. #brandbydesign #brand #branding #design #creative #strategy #B2B #results #guidelines
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In my experience, the most successful strategies are always built around understanding and aligning with what truly drives customers.
Is your brand positioning aligned with what drives your customers? 🤔 Positioning is all about balance—aligning with market demand while standing out from competitors. But here’s the tricky part: buying decisions aren’t always logical. We buy, then rationalize—even in B2B! In our latest blog, we dive into: ✅ How to align with your best customers ✅ Differentiating your brand in competitive markets Ready to elevate your brand? Check out the full blog here 👉 https://lnkd.in/gTnKPgE7 #BrandPositioning #MarketingStrategy #Branding #PMBDirect
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Give your business superpowers. Today, people don’t buy products or services. They buy brands. The outdated belief that branding is only for consumer brands is long gone. Whether in the B2B or B2C sectors, have you noticed how the market leader is invariably the leading brand? The strongest brand always wins. To discover a proven framework to build an irresistible brand type “YES” in the comments section. #branding #rebranding #growth #B2B Stefan Amport Taqua Malik Kiran Gill Karen Holden Small Business Research + Enterprise Centre Marcos Barros Selma Anderson Rachael Elizabeth Richards Abdulmalik Lawal Paul Denley Frederik Herre Remy Foucher Tony Margiotta Adam Walters Diana Zdybel 🍋 Patrycja M. 🦅 Alex Falcon Huerta Vladimir Latocha Jean Itier Hez Patterson Theodora Bogiou Dawn Peacock Daniel Adesiyan Ludovica A. Alex Kostylev Rakesh Dua Sofie Elpers David Harrison 📸 Topher Morrison Shack Baker Nick Howe 💙 Stewart Smith. Cert BBP
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Is your brand positioning aligned with what drives your customers? 🤔 Positioning is all about balance—aligning with market demand while standing out from competitors. But here’s the tricky part: buying decisions aren’t always logical. We buy, then rationalize—even in B2B! In our latest blog, we dive into: ✅ How to align with your best customers ✅ Differentiating your brand in competitive markets Ready to elevate your brand? Check out the full blog here 👉 https://lnkd.in/gTnKPgE7 #BrandPositioning #MarketingStrategy #Branding #PMBDirect
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How EE's brand repositioning has been such a huge success. Jo shares why EE's bold move to transform themselves truly paid off. Think customer-first, not product-first. 💡 Follow us for more tips 💬 Want some help with a project? Drop us a DM or book a quick chat with us → https://bit.ly/3Uowk1F 📚 Want actionable insights to find your brand's edge? Read our Ultimate Brand Positioning Guide, crafted by experts at our branding agency → https://bit.ly/3YGdvcC #Branding #Marketing #BrandStrategy #MarketingStrategy #B2B #Rebrand #BrandRefresh #BrandTransformation #MarketingTips #Messaging #BrandStorytelling #EE
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Is your brand sending mixed signals? Inconsistency can erode trust, hurt credibility, and cut into sales. Lee explains why brand guidelines are key for building recognition and making every brand interaction memorable. It’s more than just assets—it’s about keeping a consistent brand presence everywhere. 💡 Follow us for more tips 💬 Want some help with a project? Drop us a DM or book a quick chat with us → https://bit.ly/4hCx4dg 📚 Want actionable insights to find your brand's edge? Read our Ultimate Brand Positioning Guide, crafted by experts at our branding agency → https://bit.ly/4hLa38m #Branding #Marketing #BrandStrategy #MarketingStrategy #BrandIdentity #B2B #MarketingTips #BrandingTips #Rebrand #BrandRefresh #BrandTransformation #BrandGuidelines
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The heart of an organisation is kept going by the beat of its brand. Some #B2B organisations understand this and invest in keeping their business alive through strong branding, not just visually, but strategically. Discover how to harness the power of brand by downloading our insights piece entitled 'How to make your brand mean business' - link in the comments. #branding #creative #design #brand #strategy #brandstrategy #insights
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Think your product or service is unique? Think again. In today’s hyper-competitive, B2B “red ocean,” having a great product isn’t a differentiator—it’s the baseline. Simply delivering on promises is expected. What truly sets businesses apart in 2024? A distinct brand. Not surface-level gimmicks, but a brand built to win where it matters most. Human psychology hasn’t changed—what stands out gets noticed. And data proves: different brands drive higher profitability. The question is does your brand stand out? #brand #strategy #B2BMarketing #differentiation #brandingmatters #competitiveedge #marketing
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What came first, the business or the brand? Before you advertise your business to the world, it’s important to define the very thing that makes it unique: your brand. More than just a logo or glossy website, it’s the key to creating vision and value that lives long after you’re no longer part of it. Our Brand Strategy Director @Josh Tilley recently shared his thoughts on the topic with @Mediashotz, which you can find through the link in the comments! 👇 #B2B #brand #marketing
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