PMB Direct’s Post

In my experience, the most successful strategies are always built around understanding and aligning with what truly drives customers.

In the crowded B2B market, it's crucial to make your brand stand out. 🌟 Discover innovative strategies to differentiate your brand, from crafting a compelling story to leveraging unique selling points. 📈 Read our latest blog to learn how to create a memorable and impactful brand identity. https://lnkd.in/dYKYxw-r #B2BMarketing #BrandDifferentiation #BrandStrategy #StringCanInteractive

When it comes to brand strategy, where do you start? → With things people care about. Agree? We've a point of view on brand strategy and we're going to be spilling the beans very soon. ----- Becolourful gets complex B2B businesses excited and aligned around their brand manifesto so they’re (finally) on the same page and ready for growth. #brandstrategy #brandmanifesto #brandingagency #brandstrategist

How EE's brand repositioning has been such a huge success. Jo shares why EE's bold move to transform themselves truly paid off. Think customer-first, not product-first. 💡 Follow us for more tips 💬 Want some help with a project? Drop us a DM or book a quick chat with us → https://bit.ly/3Uowk1F 📚 Want actionable insights to find your brand's edge? Read our Ultimate Brand Positioning Guide, crafted by experts at our branding agency → https://bit.ly/3YGdvcC #Branding #Marketing #BrandStrategy #MarketingStrategy #B2B #Rebrand #BrandRefresh #BrandTransformation #MarketingTips #Messaging #BrandStorytelling #EE

💻 The relative power of b2b positioning elements Know your customer's point of view. Which elements make you stand out? Focus on these to create a compelling and differentiated market presence. #B2BMarketing #Positioning #BrandStrategy

Is your leadership underestimating the power of brand marketing in B2B? The latest G2 Buyer’s report reveals a significant shift in customer behavior. Shortlists now feature 1 to 3 products, down from 4 to 7 last year. Moreover, you can’t count on the customer finding you during the visible part of their buying process.  Worse yet, even making the short list doesn’t give you a particularly good shot at winning. Over 80% of the time, the customer buys from the first vendor they connect with (according to 6sense research). What fuels that behavior? Brand investment over time. #demandgeneration #marketingROI #buildingpreference

Key Elements of a Strong B2B Brand Identity 🔍 In the B2B sector, a strong brand identity is essential for standing out and building trust. From your logo to your company values, learn the key elements that make up a robust brand identity and how to effectively communicate them to your audience: https://lnkd.in/g76v6tUn #B2BBranding #B2BMarketing #BtoB #BrandIdentity #CustomerPromise

Our Head of Brand, Nicola Stubbs, joined Elaine Pratt to discuss the inside story behind boxxe's brand repositioning. They touched on subjects like balancing short-term sales tactics with long-term brand building, emotional engagement, and the role of B2C tactics in a B2B environment. Listen in ✨ 🔗 Link in the comments #MakingTechHuman #B2B #Branding

What makes a “strong brand”? Here are five key checkpoints that are common defining qualities in strong brands. As it’s core, brand strategy is quite simple: be clear what you are, be distinct in your identity and be consistent in your delivery. How do you stack up when you read this list? #branddefinitions #brandstrategy #branding #b2b #rebranding #brand #bigquestions #brandingfundementals #marketingstrategy #businessstrategy

Is your brand sending mixed signals? Inconsistency can erode trust, hurt credibility, and cut into sales. Lee explains why brand guidelines are key for building recognition and making every brand interaction memorable. It’s more than just assets—it’s about keeping a consistent brand presence everywhere. 💡 Follow us for more tips 💬 Want some help with a project? Drop us a DM or book a quick chat with us → https://bit.ly/4hCx4dg 📚 Want actionable insights to find your brand's edge? Read our Ultimate Brand Positioning Guide, crafted by experts at our branding agency → https://bit.ly/4hLa38m #Branding #Marketing #BrandStrategy #MarketingStrategy #BrandIdentity #B2B #MarketingTips #BrandingTips #Rebrand #BrandRefresh #BrandTransformation #BrandGuidelines